Off The Cuff
American EagleA cultural and style digest exploring Gen Z through trend insights and expert curation, blending guest editors and AE’s perspective to spotlight what’s shaping fashion, media, and youth culture today.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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americaneagle.substack.comLatest Issues
Off the Cuff enters AE Jeans Country
Hi everyone, and welcome back to Off The Cuff by American Eagle, where we chat about all things Gen Z, style, and cultural obsessions, through a brand data lens. Picking up where our last co-editor left off, we’re excited to dive into all t...
Will Concert Culture Save Gen Z?
Hi everyone, and welcome back to Off The Cuff by AE!!!! I’m your guest editor, Tariro Makoni of trademarked here on substack :). Our final letter together (at least for now!) continues our thematic deep dives on the Great Convergence betwee...
Is Gen Z turning nature into a luxury good?
Hi everyone, and welcome back to Off The Cuff by AE!!! I’m your guest editor, Tariro Makoni of trademarked here on substack :). Today’s letter is a deep dive on the Great Convergence between culture, commerce, and data (as it relates to you...
we’re sooooo back
Oh hi!!!!!! Feeling #lucky to be taking over as editor for the AE substack (thank you Casey Lewis for passing the torch!!!!).
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My name is Tariro and I’m the founder/editor of a business/fashion/beauty newsletter here on subst...
Welcome to sardine girl summer
Hi, and welcome back to Off The Cuff by American Eagle. I’m your guest editor, Casey Lewis, reporting from deep inside the algorithm. This week, we’re tracking the rise of sardinecore, the TikTokification of Labubu, and why everyone’s talki...
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A cultural digest exploring Gen Z through trend insights and rising tastemakers—featuring guest editors and AE’s perspective on fashion, media, and youth culture.
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