The Current is OLEADA’s editorial space for cultural conversations & behind-the-scenes stories from women who design life on their own terms.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 29 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
Read this Newsletter
oleadanyc.substack.comLatest Issues
My Entire Business Fits in an OLEADA Tote Bag
I get to the coffee shop early enough to claim the corner booth, which I think of as mine (even though it obviously isn’t). The morning light on the Central Coast of California in May is gray, the marine layer not yet burned off by the midd...
Luxury Brand Building 103: Your Ideal Customer Isn't A Single Avatar
I’ve been in New York over ten years, and I’ve never been as moved by this city’s energy as this past Knicks season. It’s been completely electric.
And as a founder of an NYC luxury brand, I’ve also paid close attention to the courtside fa...
Luxury Brand Building 102: External vs Internal Signals
As a fashion founder who went the venture route, I’ve been “tortured” by many provoking questions from investors. Including one early on:
“Why would a woman pay for OLEADA when she could buy a high-quality Hermès dupe for the same price?”...
From the Studio | May 2026
Welcome to From the Studio. A monthly note from inside OLEADA. What we designed. What we refined. What we couldn’t stop thinking about. And a bit of BTS on how we’re building this brand, little by little.
May felt like a major turni...
I Never Wanted to Be a Mom
Friends often ask me:
What does it feel like to be a mother?
and
If you could do it all over again, would you still choose to have kids?
This is my answer.
OLEADA co-founder, Tracy Zhong
I didn’t grow up dreaming about motherhood.
I...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Current.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #17 |
Authors
The writers behind this newsletter.
I started as an engineer. Then private equity. Then something didn’t sit right. So I built OLEADA. Not just bags. A way to rethink how we live and work.
Here to help you design a life you love and a creative business that supports it \ud83d\udcab Bestselling Substack coach and "How to Take Your Substack Full-Time" course creator, living in the south of France.
OLEADA is a sustainable workstyle brand that empowers women with thoughtfully engineered handbags that seamlessly blend innovative functionality with timeless elegance.
NYC Based Writer discussing all things marketing, fashion & beauty.
Frequently Asked Questions
How can I access the email archive for The Current?
You can find recent issues that have been published by The Current on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Current have?
To see how many people subscribe to The Current, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Current?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Current as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Current?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Current using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Current?
Scroll up to where it says Related Newsletters to see other publications like The Current. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Current?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.