The Current is OLEADA’s editorial space for cultural conversations & behind-the-scenes stories from women who design life on their own terms.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||
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oleadanyc.substack.comLatest Issues
I Never Wanted to Be a Mom
Friends often ask me:
What does it feel like to be a mother?
and
If you could do it all over again, would you still choose to have kids?
This is my answer.
OLEADA co-founder, Tracy Zhong
I didn’t grow up dreaming about motherhood.
I...
From the Studio | April 2026
Welcome to From the Studio. A monthly note from inside OLEADA. What we designed. What we refined. What we couldn’t stop thinking about. And a bit of BTS on how we’re building this brand, little by little.
April made one thing (even...
Style Is a Strategy
“It’s just clothes.”
Sure… and language is just words.
We understand instinctively that how someone uses language tells us something about who they are. Clothes work the same way. They are one of the oldest, silent languages we use....
From the Studio | March 2026
If March taught us anything, it’s that community is exactly what carries you forward. In business and in life.
This month we heard from OLEADA co-founder, Tracy Zhong on what it means to let go of the finish line, sat down with Jenn Low to...
Women’s History Month | Why We Keep Reaching for the Same Things
It’s (still!) Women’s History Month. The time of year we celebrate our collective achievements, from changing industries to shattering glass ceilings. And at OLEADA, we love a barrier-breaking moment.
But perhaps even more important th...
Audience Metrics
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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| #25 |
Authors
The writers behind this newsletter.
I started as an engineer. Then private equity. Then something didn’t sit right. So I built OLEADA. Not just bags. A way to rethink how we live and work.
OLEADA is a sustainable workstyle brand that empowers women with thoughtfully engineered handbags that seamlessly blend innovative functionality with timeless elegance.
NYC Based Writer discussing all things marketing, fashion & beauty.
For the love of life and creating wonderful things
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