Reletter
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The Current is OLEADA’s editorial space for cultural conversations & behind-the-scenes stories from women who design life on their own terms.

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Substack
PricingOnly free issuesPublishesWeekly
Issues42Founded2 years agoLast Issue2 days ago
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Latest Issues

I Quit a Six-Figure Private Equity Job for Fashion. Was It a Downgrade?

A TikTok I made about being a creative director took off, and suddenly women were in my DMs asking how I became one. Did I have advice? Could we connect?

Before OLEADA, my résumé said engineering and private equity. My camera roll told a...

2 days ago
5
1

From the Studio | September 2026

Welcome to From the Studio. A monthly note from inside OLEADA. What we designed. What we refined. What we couldn’t stop thinking about. And a bit of BTS on how we’re building this brand, little by little.


September was the fashion g...

24 days ago
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Handbags 101: Why we Won’t Apologize for Using Real Leather

When I started OLEADA, I knew we would eventually have to answer one question directly:

Why leather?

Especially when so much of fashion is moving toward materials that sound cleaner, newer, or more morally convenient.

I understand the...

a month ago
8
2

The Three Bags That Earned a Place in My Busiest Days

I have been traveling a LOT lately. Which means I’ve been thinking about my bags in a very specific way. Not just in terms of style and aesthetics, but whether they make my travel day easier.

And that answer is different depending on the d...

a month ago
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Moving from Fear to Curiosity: A Masterclass in Reinvention

Ariana J. Tadler knows a thing or two about high-stakes decisions.

After 34 years as a trial lawyer, business leader, entrepreneur, and founder, she now helps people meet pivotal career moments with confidence and intention.

Through...

a month ago
5

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Authors

The writers behind this newsletter.

  • Tiffany Zhou

    I started as an engineer. Then private equity. Then something didn’t sit right. So I built OLEADA. Not just bags. A way to rethink how we live and work.

  • Olivia Wickstrom

    Here to help you design a life you love and a creative business that supports it 💫 Bestselling Substack strategist and "How to Take Your Substack Full-Time" course creator, living in the south of France.

  • OLEADA

    OLEADA is a sustainable workstyle brand that empowers women with thoughtfully engineered handbags that seamlessly blend innovative functionality with timeless elegance.

  • Anesa Feratovic

    NYC Based Writer discussing all things marketing, fashion & beauty.

  • Tracy Zhong

    Entrepreneur, mom of two

  • Nikki Miller

    23, living in NYC, and working in fashion

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