The Current is OLEADA’s editorial space for cultural conversations & behind-the-scenes stories from women who design life on their own terms.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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oleadanyc.substack.comLatest Issues
The Season of Yes
Everyone’s calling it Euro Summer. The linen, the spritz, the golden hour that lasts three times longer than it should. And honestly? We love it.
But you don’t need a flight to Mallorca to capture the feeling. Just a bit of slow spontanei...
From the Studio | June 2026
Welcome to From the Studio. A monthly note from inside OLEADA. What we designed. What we refined. What we couldn’t stop thinking about. And a bit of BTS on how we’re building this brand, little by little.
June? She did not come to p...
My Entire Business Fits in an OLEADA Tote Bag
I get to the coffee shop early enough to claim the corner booth, which I think of as mine (even though it obviously isn’t). The morning light on the Central Coast of California in May is gray, the marine layer not yet burned off by the midd...
Luxury Brand Building 103: Your Ideal Customer Isn't A Single Avatar
I’ve been in New York over ten years, and I’ve never been as moved by this city’s energy as this past Knicks season. It’s been completely electric.
And as a founder of an NYC luxury brand, I’ve also paid close attention to the courtside fa...
Luxury Brand Building 102: External vs Internal Signals
As a fashion founder who went the venture route, I’ve been “tortured” by many provoking questions from investors. Including one early on:
“Why would a woman pay for OLEADA when she could buy a high-quality Hermès dupe for the same price?”...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I started as an engineer. Then private equity. Then something didn’t sit right. So I built OLEADA. Not just bags. A way to rethink how we live and work.
Here to help you design a life you love and a creative business that supports it \ud83d\udcab Bestselling Substack coach and "How to Take Your Substack Full-Time" course creator, living in the south of France.
OLEADA is a sustainable workstyle brand that empowers women with thoughtfully engineered handbags that seamlessly blend innovative functionality with timeless elegance.
NYC Based Writer discussing all things marketing, fashion & beauty.
NYC based, unpacking style, fashion & the strategy behind it all.
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