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The Current is OLEADA’s editorial space for cultural conversations & behind-the-scenes stories from women who design life on their own terms.

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Substack
PricingOnly free issuesPublishesWeekly
Issues41Founded2 years agoLast Issue4 days ago
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Latest Issues

From the Studio | September 2026

Welcome to From the Studio. A monthly note from inside OLEADA. What we designed. What we refined. What we couldn’t stop thinking about. And a bit of BTS on how we’re building this brand, little by little.


September was the fashion g...

4 days ago
1

Handbags 101: Why we Won’t Apologize for Using Real Leather

When I started OLEADA, I knew we would eventually have to answer one question directly:

Why leather?

Especially when so much of fashion is moving toward materials that sound cleaner, newer, or more morally convenient.

I understand the...

11 days ago
8
2

The Three Bags That Earned a Place in My Busiest Days

I have been traveling a LOT lately. Which means I’ve been thinking about my bags in a very specific way. Not just in terms of style and aesthetics, but whether they make my travel day easier.

And that answer is different depending on the d...

18 days ago
3

Moving from Fear to Curiosity: A Masterclass in Reinvention

Ariana J. Tadler knows a thing or two about high-stakes decisions.

After 34 years as a trial lawyer, business leader, entrepreneur, and founder, she now helps people meet pivotal career moments with confidence and intention.

Through...

24 days ago
5

From the Studio | August 2026

Welcome to From the Studio. A monthly note from inside OLEADA. What we built. What we refined. What we couldn’t stop thinking about. And a little BTS on how we’re building this brand, little by little.


August is that time of year wh...

a month ago
7

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Authors

The writers behind this newsletter.

  • Tiffany Zhou

    I started as an engineer. Then private equity. Then something didn’t sit right. So I built OLEADA. Not just bags. A way to rethink how we live and work.

  • Olivia Wickstrom

    Here to help you design a life you love and a creative business that supports it \ud83d\udcab Bestselling Substack strategist and "How to Take Your Substack Full-Time" course creator, living in the south of France.

  • OLEADA

    OLEADA is a sustainable workstyle brand that empowers women with thoughtfully engineered handbags that seamlessly blend innovative functionality with timeless elegance.

  • Anesa Feratovic

    NYC Based Writer discussing all things marketing, fashion & beauty.

  • Nikki Miller

    23, living in NYC, and working in fashion

  • Tracy Zhong

    Entrepreneur, mom of two

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