Curated, useful PR intel by Tanya Hayre Gillogley + Emilie Gerber
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 94 | Founded | 4 years ago | Last Issue | 12 days ago |
| Active | |||||
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onbackgroundintel.substack.comLatest Issues
We fed 94 Fast Company MIC write-ups to AI
The early-rate deadline is September 4. Here’s what the 2026 honorees had in common.
On Background turns four this month. Emilie and I started this thing in August 2022 over wine and pizza, mostly because Twitter, which was still called Tw...
Are reporter meetings at conferences really the move?
How to tell whether a conference is an actual media opportunity or just a PR checkbox (that probably won't land).
Every industry conference seems to trigger the same PR ritual: pull the media list, identify every reporter attending, and st...
Where to pitch the 'rags-to-riches' story
Also, Business Insider went on its own press tour this week. Here's what we learned.
The “can you get me a profile” ask hasn’t changed in decades. The traditional playbook: glossy CEO profile. The photographer showing up for the visionary-...
Could the death of the embargo be coming?
Chantelle Darby shares feedback from reporters on the idea of embargoed and exclusive news
Last week’s Q&A with Cristin was a hit, so we’re back with another expert perspective—this time from Chantelle Darby, former Communications Partner...
How to make a funding announcement go viral
The four-part playbook, plus the mistakes to avoid
On June 3, Cristin Culver basically broke X for a day.
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Authors
The writers behind this newsletter.
VC + early-stage startup comms, co-writes On Background with Six Eastern's Emilie Gerber. DM or email me at [email protected] https://onbackgroundintel.substack.com/
Emilie is the founder & CEO of Six Eastern, a boutique PR agency that works with growth-stage tech companies, with a focus on AI-native businesses. Before that, Emilie worked on the comms teams at Uber and Box.
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