Curated, useful PR intel by Tanya Hayre Gillogley + Emilie Gerber
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 98 | Founded | 4 years ago | Last Issue | 15 days ago |
| Active | |||||
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onbackgroundintel.substack.comLatest Issues
A comms consultant’s AI playbook, prompts included
Breaking news: Dealbook ran four funding exclusives this week
I don’t know about you, but most of my job still feels like it’s done by hand. I use Claude and Town AI (my townie is named TayTay) for basically everything, and I’ve built more...
Kevin Roose Says Machine Gods Is Open for Pitches, But 90% of Guests Won’t Come from PR
For the 10% that do, they’re looking for “weirdos” over pedigree.
Kevin Roose and Casey Newton’s new AI show, Machine Gods, launches the week of October 19. The twice-weekly, video-first podcast is their next act after New York Times’ Hard...
Your Company Study is Probably Boring
No news? Here’s how to make surveys that actually get press.
My work wifey Emilie (if you didn’t know, we trade off writing this newsletter!) is heading out on maternity leave soon, and her agency, Six Eastern, is hiring a Director or VP....
Can AI Write Your Op-Ed? It Depends Where You’re Pitching It.
Plus, The Information + Yahoo! are doubling down on AI deep dives
Last month, WSJ published an op-ed from billionaire investor Stanley Druckenmiller that he acknowledged was written with AI. Instead of distancing itself from the piece, the...
We fed 94 Fast Company MIC write-ups to AI
The early-rate deadline is September 4. Here’s what the 2026 honorees had in common.
On Background turns four this month. Emilie and I started this thing in August 2022 over wine and pizza, mostly because Twitter, which was still called Tw...
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Authors
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VC + early-stage startup comms, co-writes On Background with Six Eastern's Emilie Gerber. DM or email me at [email protected] https://onbackgroundintel.substack.com/
Emilie is the founder & CEO of Six Eastern, a boutique PR agency that works with growth-stage tech companies, with a focus on AI-native businesses. Before that, Emilie worked on the comms teams at Uber and Box.
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