Curated, useful PR intel by Tanya Hayre Gillogley + Emilie Gerber
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 87 | Founded | 4 years ago | Last Issue | 18 days ago |
| Active | |||||
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onbackgroundintel.substack.comLatest Issues
The 3 types of "AI announcements" reporters don't care about (and 5 things to try instead)
Plus 5 types of AI stories that still break through!
If you’re not working in AI PR, today’s newsletter might feel a bit niche. Feel free to skip ahead to the awards section to get to the good stuff.
Where to pitch your case studies
Nine outlets that treat customer stories as real editorial, not marketing, plus the reporters actively looking for them.
Everyone reading this has been there. Client signs a big new customer. Marketing team wants press. You open your lapto...
28 places to get in front of engineers (without news)
Also OpenAI bought TBPN, what's it mean for pitching the brothers?
Lately, more clients are asking us how to get in front of engineers. This used to be a dev tools–only request, but it’s not anymore. With every tech company competing for t...
AI Is Eating the Internet and PR Needs a New Playbook
New data shows just how much AI search has stolen web traffic for major publications
Two studies landed in my inbox this week that I haven’t stopped thinking about.
10 ways to evaluate podcast opportunities (when listener metrics don't exist)
Plus, new awards from Forbes, Tom's Guide, and Money 20/20
When you search “Podcast” on Six Eastern’s Slack, it yields 24,216 results. We’ve been around a little over five years so that’s about 18 times a workday. That’s once every 27 minu...
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Authors
The writers behind this newsletter.
VC + early-stage startup comms, co-writes On Background with Six Eastern's Emilie Gerber. DM or email me at [email protected] https://onbackgroundintel.substack.com/
Emilie is the founder & CEO of Six Eastern, a boutique PR agency that works with growth-stage tech companies, with a focus on AI-native businesses. Before that, Emilie worked on the comms teams at Uber and Box.
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