Curated, useful PR intel by Tanya Hayre Gillogley + Emilie Gerber
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 89 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
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onbackgroundintel.substack.comLatest Issues
A few people that you probably shouldn't pitch
According to them, not me...
This tweet is from 2023, but it stuck with me. I still send it to clients at least once a quarter when they ask, “Why haven’t we ever been on TWIST?” or “Can you get me on All-In?” I’ve done my damndest to make...
How to Pitch the 'Morning Brew' Newsletter Empire
From Marketing to Healthcare, id you know there are nine Brew's you can pitch?
Confession: I’ve been sleeping on Brew Media Group. Meanwhile they quietly built nearly a dozen trade publications, each serving a specific role:
The 3 types of "AI announcements" reporters don't care about (and 5 things to try instead)
Plus 5 types of AI stories that still break through!
If you’re not working in AI PR, today’s newsletter might feel a bit niche. Feel free to skip ahead to the awards section to get to the good stuff.
Where to pitch your case studies
Nine outlets that treat customer stories as real editorial, not marketing, plus the reporters actively looking for them.
Everyone reading this has been there. Client signs a big new customer. Marketing team wants press. You open your lapto...
28 places to get in front of engineers (without news)
Also OpenAI bought TBPN, what's it mean for pitching the brothers?
Lately, more clients are asking us how to get in front of engineers. This used to be a dev tools–only request, but it’s not anymore. With every tech company competing for t...
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Authors
The writers behind this newsletter.
VC + early-stage startup comms, co-writes On Background with Six Eastern's Emilie Gerber. DM or email me at [email protected] https://onbackgroundintel.substack.com/
Emilie is the founder & CEO of Six Eastern, a boutique PR agency that works with growth-stage tech companies, with a focus on AI-native businesses. Before that, Emilie worked on the comms teams at Uber and Box.
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