On Shopping My Closet
On Shopping My Closet, Noelia Santana, Style In ProcessFinding more joy in styling what I have than buying new. My favourite activity is a wardrobe edit \ud83d\udc4c\ud83c\udffbPerfect to clear the mind. Based in Copenhagen. Subscribe for a touch of Scandinavian style.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 171 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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onshoppingmycloset.substack.comLatest Issues
Back to (on) shopping my closet
It’s been a while. Much longer than I wanted or imagined I’d experience since I started writing on Substack.
But suddenly, when the morning and evening temperatures have already fallen below 15oC I begin to fantasse about cosying up in my...
Is this a real closet gap... or am I just talking myself into it?
I had such a good conversation with Noelia Santana, stylist, personal shopper and the woman behind the popular Nothing to Wear Substack, about a question I suspect many of us ask ourselves while shopping:
Is this a real closet gap… or am I...
Can You Be My Personal Shopper, ChatGPT?
Answer: I’ve gone through the current Tibi/Fall 2026 arrivals, and I would not shop this drop broadly for you.
I may have found myself a new personal shopper.
Where We Actually Find Fashion Inspiration
A big thank you to everyone who joined us live today — it was so lovely to have you there and to see your comments and questions coming in as we talked.
Dalia and I went Live to talk about where our fashion inspiration actually comes from...
Would I still buy it at home?
What makes a secondhand holiday purchase worth the suitcase space
Welcome back to On Shopping My Closet. I’m so happy you’re spending a little of your summer here with me, whether you’re already away, counting down to an August holiday or...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for On Shopping My Closet.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Ewelina | finding more joy in styling what I have than buying new. My favourite activity is Sunday outfit planning \ud83d\udc4c\ud83c\udffbPerfect to clear the mind. \ud83c\udde9\ud83c\uddf0 From Copenhagen \ud83e\uddd8\ud83c\udffc♀️ Shopping my own closet …first
I am Noelia, a personal stylist sharing practical ways to make getting dressed easier and more fun. Think outfit formulas, thoughtful shopping advice and real-life styling, with a mix of London cool and Spanish warmth.
Analytical approach to style at styleinprocess.com
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