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Sheila (of Ephemera)

Sheila (of Ephemera)

I’m a Gen X west coast Canadian who loves shopping and wearing second-hand clothes. I adore my cat and my husband (not necessarily in that order). I’ve been a fashion blogger since 2008.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues85SubscribersRead sheilaephemera.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Final and First Fits, Plus Closet Swap-Over

Hello, my friends! Welcome and do come in and get settled, get comfy - we’re all friends here. Allow me to introduce myself. I’m the wacky aunt you wish you had: the one who wore colour, pattern, shine and dripped with jewelry and took you ...

6 days ago
46
36

By Request: Outfits By You!

Hello, and welcome, my friends! Come on in, the water’s fine. A quick expression of gratitude for old/new/young/silly readers, and a head’s up for what you can expect from me. Who am I? A slightly deranged Gen-X badass who wears mostly seco...

13 days ago
43
35

Dressed For the Occasion

Hello, and welcome, my friends! Please, come settle yourself in, grab a cuppa, and let’s delve into another edition of What Sheila Wore. As ever, I’m so utterly grateful for your presence, whether new, regular or long-time readers [insert b...

20 days ago
66
55

If You Love It, Wear It (Again)

Hello, my friends! Welcome back! Please come on in and grab a seat - shoes can stay on if they’re clean. Whether you’re a new subscriber (THANK YOU) or been with me for over a decade (SO APPRECIATE YOU) or anywhere in between (I see you!), ...

a month ago
45
40

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Authors

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  • Sheila (of Ephemera)

    I’m a Gen X style chronicler, promoting circular fashion, secondhand shopping locally and creative expression for 18+ years. Want an amusing weekly romp through often downright weird weekly outfits with a noted Footnote Freaque? Of course you do!

  • Frequently Asked Questions

    How can I access the email archive for Sheila?

    You can find recent issues that have been published by Sheila on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Sheila have?

    To see how many people subscribe to Sheila, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Sheila?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Sheila as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Sheila?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Sheila using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters similar to Sheila?

    Scroll up to where it says Similar Newsletters to see other publications like Sheila. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Sheila?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.