Reletter
Artwork for Sheila

Sheila (of Ephemera)

I’m a Gen X west coast Canadian who loves shopping and wearing second-hand clothes. I adore my cat and my husband (not necessarily in that order). I’ve been a fashion blogger since 2008.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues114Founded2 years agoLast Issue10 days ago
Active

Read this Newsletter

sheilaephemera.substack.com
Artwork for Sheila

Latest Issues

And Then We Limbo

Welcome back, Gentle Reader! I wore a lot of skirts this week, having been influenced by the Substack Fashion People. Did you know skirts are trendy? And then I realized, well, shit, this is that silly pendulum swinging yet again.

Anyway,...

10 days ago
33
29

Birthdaaaay! Weeeek!

I am one of those people who celebrates their birthday - I take the view that it’s not entirely about me (I mean, it MOSTLY is, let’s be real), but about giving friends and acquaintances the opportunity to show the love. I mean, think about...

17 days ago
45
67

I Dug Out the Old Photos

Well, hey there, my friends! This is not a Regular Post - there’s no welcome (although of course, you are) or Stuff About Me. This is for linking back to when people ask me about how my style developed.

For my 100th post back in July, I...

20 days ago
54
53

Autumn Closet Swap-Over

It was a weird week, with a statutory holiday smack dab in the middle of it, but you know my brain is jumping on the bed like it’s my birthday1 becaaaaauuuuuuse…the Closet Swap-Over happened this past weekend! For those of you who’ve been c...

24 days ago
40
59

Bring Out Your Jackets

At first, it felt like September was dragging, but then I realized, “oh fuck, it’s ramping up.” Yes, things are getting busier socially, and that’s a good thing (despite my whining).

Just like last week, I’m leaning into autumn style with...

a month ago
44
50

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Sheila.

SubscribersEngagement80Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Sheila (of Ephemera)

    I’m a Gen X style chronicler, promoting circular fashion, secondhand shopping locally and creative expression for 18+ years. Want an amusing weekly romp through often downright weird weekly outfits with a noted Footnote Freaque? Of course you do!

  • Frequently Asked Questions

    How can I access the email archive for Sheila?

    You can find recent issues that have been published by Sheila on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Sheila have?

    To see how many people subscribe to Sheila, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Sheila?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Sheila as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Sheila?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Sheila using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Sheila?

    Scroll up to where it says Related Newsletters to see other publications like Sheila. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Sheila?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.