Reletter
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Sheila (of Ephemera)

I’m a Gen X west coast Canadian who loves shopping and wearing second-hand clothes. I adore my cat and my husband (not necessarily in that order). I’ve been a fashion blogger since 2008.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues91Founded2 years agoLast Issue9 days ago
Active

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sheilaephemera.substack.com
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Latest Issues

Colour Celebrations

Hello, my friends! Welcome to my little corner of the fashion discourse. Consider me your Gen X fairy gawdsister - I have a closet full of wacky clothes, a decades-curated jewelry collection and all the funneroo shoes, and most of it is pre...

9 days ago
37
37

Unseasonably Seasonable

Hello, my friends! Welcome to my little corner of the fashion discourse. Consider me your Gen X fairy gawdsister - I have a closet full of wacky clothes, a decades-curated jewelry collection and all the funneroo shoes, and most of it is pre...

15 days ago
40
35

"I Am a Walking Work of Art"

Hello, my friends! Welcome to my little corner of the fashion discourse. Consider me your Gen X fairy gawdsister - I have a closet full of wacky clothes, a decades-curated jewelry collection and all the funneroo shoes, and most of it is pre...

22 days ago
51
49

Short Week, Then Limbo Sale!

Hello, my friends! Welcome to my little corner of the fashion discourse. Consider me your fairy godsister, with a closet full of wacky clothes, a decades-curated jewelry collection and all the fun accessories, and most of it is pre-loved. I...

a month ago
37
40

Workworkwork...Big Finish!

Hello, and welcome! Come on in and grab a seat, have a drink, whatever. I’m Sheila, that loopy auntie you wish you had, with the closet full of wacky vintage and designer clothes, overflowing jewelry boxes and shoes, oh, the shoes…and most...

a month ago
37
35

Key Facts

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Audience Metrics

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SubscribersEngagement80Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Sheila (of Ephemera)

    I’m a Gen X style chronicler, promoting circular fashion, secondhand shopping locally and creative expression for 18+ years. Want an amusing weekly romp through often downright weird weekly outfits with a noted Footnote Freaque? Of course you do!

  • Frequently Asked Questions

    How can I access the email archive for Sheila?

    You can find recent issues that have been published by Sheila on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Sheila have?

    To see how many people subscribe to Sheila, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Sheila?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Sheila as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Sheila?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Sheila using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Sheila?

    Scroll up to where it says Related Newsletters to see other publications like Sheila. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Sheila?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.