On The Lookout
Mauricio HerrerabarríaMusings on culture, as well as personal and photography essays. A newsletter that analyses artistic expressions and life in society.
| Platform |  | Pricing | Freemium | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 3 years ago | Last Issue | 2 months ago |
| Active | |||||
Read this Newsletter
onthelookout.substack.comLatest Issues
The Importance of Being a West End Girl
All photos by Christina Bryson (@averagecowgirl). Courtesy of Live Nation.
“Is this a get-up-and-groove kind of situation, or is it more of a stay-low-and-shoulder-dance one?” I asked the Live Nation concierge the minute I walked through...
Demna’s Gucci Debut: A House of Mirrors for the Modern Times
The collection opens with a seamless minidress in white hosiery fabric; a gesture to all the judging eyes: I come in peace.
All eyes were on the seemingly skimpy, seafoam-white turtleneck dress in hosiery fabric that opened Demna’s debut c...
Fashion's Great 2025 Reset
Mathieu Blazy takes a bow after his Chanel debut.
After more than a decade on Zoloft, fashion finally woke up to the times in 2025. Amid seismic changes all across the landscape, last September designers came out with a reset, with atelie...
From the Golden Edge of a Blue World
My history with swimming started with a doctor’s recommendation.
After a lifetime of contending with asthma, my mom refused to let her youngest live with the weak lungs that ailed her, so I was enrolled at the local pool the summer I turn...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for On The Lookout.
| Subscribers | Engagement | 59 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
I am a style writer, culture critic and media producer; some are into soccer, I'm into Vuitton.
Frequently Asked Questions
How can I access the email archive for On The Lookout?
You can find recent issues that have been published by On The Lookout on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does On The Lookout have?
To see how many people subscribe to On The Lookout, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in On The Lookout?
Newsletter advertising can be extremely effective when it's done right. Before you pitch On The Lookout as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like On The Lookout?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact On The Lookout using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to On The Lookout?
Scroll up to where it says Related Newsletters to see other publications like On The Lookout. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact On The Lookout?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.