On The Lookout
Mauricio HerrerabarríaMusings on culture, as well as personal and photography essays. A newsletter that analyses artistic expressions and life in society.
| Platform |  | Pricing | Freemium | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | 4 years ago | Last Issue | 19 days ago |
| Active | |||||
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onthelookout.substack.comLatest Issues
Back On the Horse
We were on city bikes, heading home from a party at 3 am on a chilly summer night, when Veronika said she had an idea for a photoshoot: stuck in her head was an image of a model in the middle of the composition, chained, with two big fires...
A List of Twelve Things That Are Giving Me Life…
Scan from Roland Barthes by Roland Barthes.
Never had I ever been a fan of lists. Bucket lists, shopping lists, to-do lists, most wanted lists, you name it… Overly simplistic, awfully negligent of any possible nuance, succinct to a point o...
The Importance of Being a West End Girl
All photos by Christina Bryson (@averagecowgirl). Courtesy of Live Nation.
“Is this a get-up-and-groove kind of situation, or is it more of a stay-low-and-shoulder-dance one?” I asked the Live Nation concierge the minute I walked through...
Demna’s Gucci Debut: A House of Mirrors for the Modern Times
The collection opens with a seamless minidress in white hosiery fabric; a gesture to all the judging eyes: I come in peace.
All eyes were on the seemingly skimpy, seafoam-white turtleneck dress in hosiery fabric that opened Demna’s debut c...
Fashion's Great 2025 Reset
Mathieu Blazy takes a bow after his Chanel debut.
After more than a decade on Zoloft, fashion finally woke up to the times in 2025. Amid seismic changes all across the landscape, last September designers came out with a reset, with atelie...
Audience Metrics
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| Subscribers | Engagement | 61 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I am a style writer, culture critic and media producer; some are into soccer, I'm into Vuitton.
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