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Ad-verse Reactions by Omar Oakes

Omar Oakes

Most industry coverage reads like a press release in disguise. Ad-verse Reactions is the antidote — sharp analysis of media, advertising, and the gap between what the industry says and what it does.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues51SubscribersRead omaroakes.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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> “The fact that millions of people share the same mental pathology does not make these people sane”. Erich Fromm; The Sane Society (1955)

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Stories That Matter: A culture war against mainstream media

On 15 April, the US Federal Trade Commission filed “consent decrees” — permanent court orders banning coordinated brand-safety standards — against all five major holding companies: WPP, Publicis Groupe, Dentsu, Omnicom, and IPG.

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What is your content actually worth when the AI crawlers come for it?

The best questions are simple to ask but difficult to answer.

22 days ago
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I’m doing my thinking about AI in public. You should hold me to it.

Because everything must be polarised these days, most AI discourse boils down to one of two things.

23 days ago
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Authors

The writers behind this newsletter.

  • Omar Oakes

    Journalist and consultant. Helping media, advertising and marketing leaders cut through the noise with sharp writing, smart strategy, and zero BS.

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