Ad-verse Reactions by Omar Oakes
Omar OakesMost industry coverage reads like a press release in disguise. Ad-verse Reactions analyses media and advertising, focusing on the gap between what the industry says and what it actually does.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 56 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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omaroakes.substack.comLatest Issues
You can't regulate what you can't live without
There is a non-zero chance that Mark Zuckerberg doesn’t even know that the UK proposed to ban Facebook and Instagram for under-16s yesterday.
There is almost 100% certainty that he doesn’t care.
Why should he? Meta’s stock finished 5% up...
Where is the outcry over Publicis buying LiveRamp?
Publicis Groupe buys Liveramp…
Are you excited? Are you inspired? Desperate to know what will happen next?
No? Why not? This is really important! A $2.2bn acquisition? This could be the most significant structural move in the advertising...
Stories That Matter: Why one in four WPP shareholders aren't convinced
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What happened to the once mighty ad agencies of Madison Avenue and Soho, whose great creative and strategic minds used to mak...
Reactions to 'Advertising has reached self-delusion' (and my response)
“I wish my article had included that!”
Sooner or later, I say this after something I write is published. If only I had remembered that killer stat, chart, quote or insight, my piece would have been so much better.
It’s an occupational ha...
Stories That Matter: Advertising has reached peak self-delusion
“Fantastic to see the evolution of the AA/WARC Expenditure Report and such positive projections for our industry.”
That was the laudatory view of the UK’s trade association for ad agencies, the IPA, after the latest Advertising Association...
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The writers behind this newsletter.
Journalist and consultant. Helping media, advertising and marketing leaders cut through the noise with sharp writing, smart strategy, and zero BS.
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