Ad-verse Reactions by Omar Oakes
Omar OakesOmar Oakes's Substack. Bringing together critical thinkers in advertising, media and marketing — to expose what’s broken, explore what works, and build a better industry for those who still believe in the work.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 22 | Subscribers | Read | omaroakes.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The real battle for TV's future isn't content. It's trust
The below are some lightly-adapted remarks I delivered in Cannes last week at a MIPCOM event for Everyone TV, the company behind Freely.
Advertising: Who Cares? with Nick Manning: Power, Models, and the effectiveness 'Doom Loop'
Advertising funds the modern internet — but the economics are skewed, the models are misaligned, and effectiveness is sliding. Omar Oakes and Nick Manning unpack the Advertising Who Cares event: how platform consolidation reshaped incentive...
Stories that matter: YouTube 'eats TV', but what's coming out the other end?
My first trip to MIPCOM last week coincided with YouTube’s first assault on the trade show. Even though it essentially “YouTube in Cannes - the Sequel”, I think ol’ Tubey might have just had its Empire Strikes Back moment*.
Stories that matter: Meta bets on laziness | TV should learn from YouTube’s creator mirage | A new dawn at Spotify
It’s the beginning of the so-called “golden quarter” in marketing (the fun, festive one!) and there is typically SO. MUCH. HAPPENING.
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Authors
The writers behind this newsletter.
Journalist and consultant. Helping media, advertising and marketing leaders cut through the noise with sharp writing, smart strategy, and zero BS.
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