Ad-verse Reactions by Omar Oakes
Omar OakesMost industry coverage reads like a press release in disguise. Ad-verse Reactions is the antidote — sharp analysis of media, advertising, and the gap between what the industry says and what it does.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 47 | Subscribers | Read | omaroakes.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Ad-verse Reads: 'Adland’s Progressive Gaze' by Steve Harrison
Sir John Hegarty is at an awards ceremony. He’s there to entertain, to bestow wisdom, to remind the room what this industry is supposed to be for. Asked what single quality makes truly successful, memorable advertising, he thinks for a few ...
Brittish Broadcasting Corporation: what the BBC is trying to tell you by going full-on Google
When I first heard this story I thought it wasn’t true. Shows what I know.
If the UK’s online advertising can’t police itself, who will?
Is there anything those genius Swedes can’t do? Two years of shared parental leave. Mindful twice-daily coffee and conversation. Eurovision bangers.
You're not just buying Netflix inventory. You're building their walls
The advertising and media industry generates so much news, so fast, that it becomes genuinely difficult to build a coherent mental picture of what’s actually happening — and why.
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Authors
The writers behind this newsletter.
Journalist and consultant. Helping media, advertising and marketing leaders cut through the noise with sharp writing, smart strategy, and zero BS.
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