Ad-verse Reactions by Omar Oakes
Omar OakesMost industry coverage reads like a press release in disguise. Ad-verse Reactions analyses media and advertising, focusing on the gap between what the industry says and what it actually does.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 60 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||
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omaroakes.substack.comLatest Issues
Netflix: not becoming YouTube, but definitely YouTube-ish
The rate at which things can change in media and advertising these days is staggering.
Just seven months ago, Netflix told the world it was buying one of the world’s biggest media companies, Warner Bros. Discovery, for $83bn.
Then, co-CE...
Supernova: Can ethical social media survive the Attention Economy?
Not so long ago, the idea of avoiding social media was unthinkable for anyone with ambitions to succeed in media or advertising.
Having gone through the initial early-adopter phase of Facebook 20 years ago, as it transitioned from a studen...
Why we need The Static in our industry
“They used to say you have to be consistent, you have to be simple. You can be consistently dull and simply shit, though.
“What I'm really poking at is there is such an opportunity to matter. How dare we waste that opportunity being invis...
Who cares about content?
Today I’m publishing a new word: megacombo.
I propose that, from now on, megacombo replaces the awful jargonistic term: sustainability.
Because sustainability is the worst kind of word: a boring, technical term for a beautiful idea. Mega...
You can't regulate what you can't live without
There is a non-zero chance that Mark Zuckerberg doesn’t even know that the UK proposed to ban Facebook and Instagram for under-16s yesterday.
There is almost 100% certainty that he doesn’t care.
Why should he? Meta’s stock finished 5% up...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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The writers behind this newsletter.
Journalist and consultant. Helping media, advertising and marketing leaders cut through the noise with sharp writing, smart strategy, and zero BS.
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