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Front of Mind

Simon Akers

Marketing, basically

Platform
Substack
PricingOnly free issuesPublishesMonthly
Issues52Founded4 years agoLast Issue5 days ago
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frontofmind.substack.com
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Latest Issues

SELF-EMPLOYMENT - 7 lessons from 7 years of marketing consulting

Good Afternoon/Evening,

Hope all is well!

I am going to start with a question here :

How often do you step back and think about how far you have come, what you have learnt, and what you could do with that learning?

We do it in day job...

5 days ago

PERFORMANCE - the final boss of confusing marketing terms

Hello!

Late in the day this month, but here I am. Like you no doubt, April has been all go!

We are in the typically new financial year, from Self Assessments to annual planning. You’ve perhaps had a meeting along the lines of ‘this year w...

a month ago
3
2

DIFFERENTIATION & DISTINCTIVENESS - in the AI world

Good Morning!

To preface, I’m not approaching this as either an AI advocate or a detractor, and certainly not as a fully fledged ‘how to AI’ expert. It isn’t even about AI at the core. It is grounded in observational reality and from a mar...

2 months ago

YOUR UNFAIR (DIS)ADVANTAGE - a February rabbit hole

An overly simplified visual of where Archmon experiences straddle

Dear Reader,

I hope you are well and that you are enjoying the 90th day of February in what is surely the longest winter of all time. UK readers fighting off the rain, East...

3 months ago
1
1

MARKETING - 35 years later

Hi!

I feel as I write this just inside the first two thirds of Jan, I can also get away with (just about) saying Happy New Year! Hope you are having a great start to 2026, and a new year provides a new canvas upon which to impact your plan...

4 months ago
3
1

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  • Simon Akers

    Marketing fellow sharing random thoughts on monthly cadence. The more things change the more they stay the same. I also have ADHD, and have seperate stream for that too.

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