Own Your Category \ud83c\udfc6
Josh Lowman, JakeFurthering the art and science of category creation. Strategy, design and creativity for the new world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Subscribers | Read | ownyourcategory.substack.com |
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Latest Issues
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Nobody tells you this
Most strategies are written in silos - and that’s their downfall.
There are only 4 paths to the top
In tech, second place = you lose.
How I design brands that make money
Say your company has a rebrand in its future.
The WORST way to do strategy
Hello. This newsletter, Category First, is now Own Your Category. And it now lives at ownyourcategory.substack.com.
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Authors
The writers behind this newsletter.
I help tech CEOs & CMOs create new market categories through strategy and brand design.
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