Own Your Category \ud83c\udfc6
Josh LowmanFurthering the art and science of category creation. Strategy, design and creativity for the new world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | 4 years ago | Last Issue | 7 months ago |
| Active | |||||
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Fuck it, here’s my confidential business strategy
At Gold Front, we want to be the best agency in the world. Here’s my secret plan to get there.
↳ 1. Make Gold Front famous.
Do this by building my “founder brand.” LinkedIn is the best way I know to drive awareness for Gold Front - a...
How to create a compelling brand
Happy Sunday,
Hook. Payoff. Action.
Most brands nail one of these things. Maybe two if they’re lucky.
But all three? Almost never. And so, they largely feel forgettable.
For example, some brands are brilliant at hooking us. They ge...
This one insight saved my company
There’s one deep insight that drives my growth on LinkedIn and Substack.
A little backstory:
In order to save my shop, Gold Front, last year I committed to posting every day on LinkedIn.
In that time my posts racked up over 600k impressi...
Nobody tells you this
Most strategies are written in silos - and that’s their downfall.
Brand strategy. Product positioning (a marketing thing). Product strategy. And so on.
Of course the intention to keep them aligned, but without fail, they end up going in d...
There are only 4 paths to the top
In tech, second place = you lose.
Which is why I help my clients own their category.
Like our clients Uber & Urban Logistics.
Or like Qualtrics & Experience Management.
Or Clari & RevOps.
And while success is never guarant...
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Authors
The writers behind this newsletter.
I help tech CEOs & CMOs create new market categories through strategy and brand design.
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