Coach Marketing Sucks
Pat Sgro \ud83c\udf54For people who want customers without having to chase them. Subscribe and get Inbound 101 — where I'd tell a friend to start.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 142 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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It’s a mistake to copy big brands marketing moves
Another day, another ‘expert’ trying to teach me something using a giant brand as supporting evidence.
Apple does abc.
Nike does xyz.
Who cares.
EVERYTHING about their business is different from mine. From yours.
Different industr...
Here’s why marketing isn’t working anymore.
Things that worked just last year don’t work anymore.
At first we thought it was a blip.
A few slow weeks… less attention, fewer leads, and fewer inquiries.
But for many people, things never picked back up again, did they.
Those luc...
How long does it take to know if something works?
I used to take months here.
I’d be thinking about the offer, the pricing, the audience, the marketing, the mechanism, the headlines… pages and pages of “what the avatar looks like”.
This stacked up confusion about what I should do next...
You’re probably carrying six different business-model decisions around in your head right now.
A barrage of fundamental business decisions competing for your attention.
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Low ticket or high ticket?
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Mid ticket?
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Group or private?
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Should AI be part of the offer?
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Membership or one-off?
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Ads? Outreach? Inboun...
I don’t know what’s going to happen next.
I don’t know
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what AI means to the coaching industry (yet)
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what experts who survive will be doing
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what the next big thing will be
And I’m increasingly suspicious of anyone who does.
There are a lot of very confiden...
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Authors
The writers behind this newsletter.
Every newsletter is a lesson to grow inbound marketing, so you can get more clients without doing stupid shit.
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