Aesthetic Intelligence
Former LVMH USA Chair and pioneer of the Business of Aesthetics, Pauline Brown, shows how to harness the one (and only) human advantage to build brands that stand out, businesses that last, and, above all, lives that inspire.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 45 | Founded | 9 months ago | Last Issue | 9 days ago |
| Active | |||||
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paulinejbrown.substack.comLatest Issues
The Curator Archetype
Taste is one of the most powerful forces shaping our lives. It influences the people we are drawn to, the lifestyles we pursue, the communities we join, the brands we trust, the products we buy, the experiences we seek, and even the futures...
Case Study: the New Alcohol Culture
With girlfriends at the Veuve Clicquot Polo Classic back in 2015 🥂
In my LVMH days, one of my favorite “professional” events of the year was the Veuve Clicquot Polo Classic on the NYC Harbor. It was equal parts sporting event, fashion spe...
Aesthetic Intelligence Masterclass 04
Watch now | Delighting and Inspiring Your Customers
Dear Student,
Aesthetic Archetype: Anna Wintour, César Ritz, and the Cult of the Curator
Here’s the latest installment in our Aesthetic Archetypes series - one of the three pillars in my exploration of how taste is formed and expressed. While Aesthetic Intelligence examines how taste can be cultivated, and Aesthetic Brand Case...
Case Study: The Blobification of Car Design
Artist Erwin Wurm’s Rendition of a ‘Fat Car’
A Tesla, a Toyota, a Hyundai, a Mercedes.
Four different brands. Four different price points. Four different countries of origin. Yet, they all collapse into the same design. A glossy, graysca...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Aesthetic Intelligence.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Former head of LVMH USA, professor at Harvard and Columbia, and host at SiriusXM — Pauline Brown explores the ‘business of aesthetics’ — how taste shapes what we buy, build and love.
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