
Dive into the art and science of advocacy.
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Kristen Grimm, founder of Spitfire Strategies, joins Pete to discuss what it really takes to win advocacy campaigns in today’s fractured media environment. Drawing from her updated campaign planning guide, Planning to Win, Kristen explains ...
Hi everyone,
When Tennessee legislators introduced a bill to block undocumented children from public education, Hamp Price of @tnimmigrant and Anika Fassia of We Make the Future led a strategic, statewide campaign to stop it. In this episode, they revea...
In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions firs...
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The writers behind this newsletter.
Advocacy strategist blending strategy, creativity & sharp messaging to win climate fights. Host of The Campaign Strategist—deep dives with activists on planning & winning campaigns. Subscribe for insights!
Dr. Jiggy Geronimo is former neuroscientist turned social justice advocate, bringing her research expertise and understanding of the mind to her work on emotions-first and content-first political narratives.
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