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Artwork for The Campaign Strategist, hosted by Pete Altman

The Campaign Strategist, hosted by Pete Altman

Peter Altman, Jiggy Geronimo

Dive into the art and science of advocacy.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues40SubscribersRead thecampaignstrategist.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Planning to Win with Kristen Grimm

Kristen Grimm, founder of Spitfire Strategies, joins Pete to discuss what it really takes to win advocacy campaigns in today’s fractured media environment. Drawing from her updated campaign planning guide, Planning to Win, Kristen explains ...

23 days ago
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How Tennessee Advocates Stopped an Anti-Immigrant Education Bill | Hamp Price & Anika Fassia

When Tennessee legislators introduced a bill to block undocumented children from public education, Hamp Price of @tnimmigrant and Anika Fassia of We Make the Future led a strategic, statewide campaign to stop it. In this episode, they revea...

4 months ago
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Defying Fascism and Building Narrative Power with Dr. Jiggy Geronimo

In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions firs...

5 months ago
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Authors

The writers behind this newsletter.

  • Peter Altman

    Advocacy strategist blending strategy, creativity & sharp messaging to win climate fights. Host of The Campaign Strategist—deep dives with activists on planning & winning campaigns. Subscribe for insights!

  • Jiggy Geronimo

    Dr. Jiggy Geronimo is former neuroscientist turned social justice advocate, bringing her research expertise and understanding of the mind to her work on emotions-first and content-first political narratives.

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