Will Robinson's Newsletter
Will Robinson, Tim ChambersNews and Strategic Advice from Will
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 97 | Founded | 2 years ago | Last Issue | 2 days ago |
| Active | |||||
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willrobinson.substack.comLatest Issues
I’m a media consultant who tells clients to spend less on broadcast television...
I am a media consultant. I make television ads. I make videos. I believe in the power of good advertising.
But I also know how few people are watching traditional television anymore.
That is why I keep pushing back when campaigns default...
The Real Ratings Shocker
The “TV Insider” headline (above) calls it a “ratings shocker” that NBC Nightly News edged ABC World News Tonight by just 26,000 viewers in the 25–54 demographic. ABC still led overall, with 8.339 million viewers, compared with 6.557 millio...
Someone asked me what the little hog pin was on Peggy Flanagan’s jacket on primary night.
Someone asked me what the little hog pin was on Peggy Flanagan’s jacket on primary night.
I knew exactly what it was.
The pin goes back to Walter Mondale’s 1984 presidential campaign. Ted Mondale gave it to Peggy, along with the ol...
“Stranger Things Have Happened” - Trump Won’t Rule Out an Election Emergency
This exchange has received remarkably little mainstream coverage, but it should be setting off alarms. When a sitting president refuses to rule out declaring a “national security emergency” to impose sweeping changes on how Americans vote,...
So when was the last time you sat down at 9 p.m. to watch a prime-time show on NBC, CBS, ABC or Fox? Yeah... me neither.
Broadcast now accounts for less than one-fifth of TV viewing. Yet Democratic campaigns are still holding their biggest spending for late television - after many voters have already decided or voted. (Nielsen)
So when was the last time...
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Authors
The writers behind this newsletter.
I'm Will Robinson (He/Him), a communications strategist deeply engaged in navigating and countering the relentless wave of disinformation that's reshaping our society.
US Digital Practice Lead, Dewey Square Group
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