Will Robinson's Newsletter
Will Robinson, Tim ChambersNews and Strategic Advice from Will
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 92 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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willrobinson.substack.comLatest Issues
The Authoritarian Advantage of Exhaustion
I was just watching a great show called Pompeii: Out of Time with Tom Hiddleston. In it, Hiddleston (aka Loki) interviewed a disaster psychologist, Dr. Sarita Robinson - no relation - about why people sometimes fail to act even as the dange...
The Next Information War Is Already Here
For years, Democrats and progressive institutions have treated disinformation like a campaign problem.
Something bad happens. The right attacks. We draft a statement. We call reporters. We post a graphic. Maybe we run some ads.
That model...
If I Had $100 Million, I Wouldn’t Spend It on Campaigns
Every election cycle, Democrats ask the same question:
Which campaigns should we invest in?
It’s a reasonable question.
Campaigns matter.
Candidates matter.
Winning elections matters.
But if someone handed me $100 million tomorrow...
The End of the Campaign
For most of my career, political campaigns followed a familiar rhythm.
Candidates announced. Pollsters fielded surveys. Consultants tested messages. Television ads were produced. Mail was designed. Field programs ramped up. Campaigns...
The Real Story Isn’t the Speech. It’s What the Speech Is Trying to Do.
I’ve spent much of the last few years studying AI search, online influence campaigns, and disinformation. One thing has become increasingly clear: modern propaganda isn’t primarily about convincing you that a lie is true. It’s about making...
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Authors
The writers behind this newsletter.
I'm Will Robinson (He/Him), a communications strategist deeply engaged in navigating and countering the relentless wave of disinformation that's reshaping our society.
US Digital Practice Lead, Dewey Square Group
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