Top of Mind
Mathieu PimortDans cette newsletter, je vous partage tous nos secrets pour accélérer votre acquisition B2B grâce à LinkedIn et aux RP. Aussi, je documente mes apprentissages, échecs & réussites sur la route du développement de mon agence LinkedIn/RP : Linker.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 51 | Founded | 4 years ago | Last Issue | 11 days ago |
| Active | Language |  French | |||
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mathieupimort.substack.comLatest Issues
Distribution is the new gold.
We are entering a world of abundance.
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Abundance of cash: investors are ready to pay any price not to miss the next big thing.
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Abundance of code: LLMs and vibe-coding tools will multiply the global developer population by 100x by t...
F(un)ounder-led-growth : the art of being recognized without being boring.
The spotlight effect
Tous les founders pensent que leur boîte is the next big thing, mais spoiler : tout le monde s’en fout. Il en est de même pour la communication : on voudrait passer chaque prise de parole au scanner du Pentagone, a...
Anthropic : la stratégie de communication de la peur qui vaut $2000 milliards
Comment un chercheur que personne ne connaissait mardi matin s’est retrouvé, jeudi, en train d’expliquer à Fox News pourquoi l’IA pourrait mener à l’extinction de l’humanité? Dans cette newsletter, je mène mon enquête pour démêler le vrai d...
AI is wanted - quand médias et réseaux sociaux font la traque du "contenu IA"
C’est officiel depuis +1 mois :
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cliquez sur les (•••) d’un post LinkedIn
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regardez juste au-dessus de “Signaler le post”
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vous verrez maintenant : “On dirait de l’IA slop”
Post non-AI-slop, bravo Victor btw 💙
Est-ce qu...
Mon système d'acquisition en 3 étapes (et pourquoi la prospection à froid seule ne suffit plus)
Pendant longtemps, on a cru qu’il fallait choisir.
Soit tu fais du contenu (LinkedIn, newsletter, podcast) et tu attends que les gens viennent à toi. Soit tu fais de la prospection (cold email, cold call, LinkedIn outreach) et tu vas cherc...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Top of Mind.
| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
Linker and stuff
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