Les brutes acquiz by Coudac
Ekip CoudacLes meilleures idées pour grandir en ligne
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 184 | Subscribers | Read | scrollstopperfbads.substack.com |
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Kit de démarrage Amazon Ads
Google, Meta, Google, Meta.
L'IA va-t-elle remplacer le media buyer ?
D’ici cinq ans, la moitié des emplois en col blanc pourraient disparaître. C’est en tout cas ce qu’on lit partout. Alors on a décidé de poser la question frontalement à nos équipes : “est-ce que l’IA va vous remplacer ?”
Netflix : la plateforme anti-pub que les annonceurs adorent
Pendant quinze ans, Reed Hastings a martelé que la publicité n’avait pas sa place sur Netflix. En 2020 encore, il expliquait qu’arracher des parts de marché à Google, Facebook et Amazon dans la pub en ligne serait extrêmement difficile, et ...
Meta/Google Ads : Data pour les algos & data pour les humains, la distinction
Chez Coudac, on répète souvent que c’est une erreur d’accorder trop de crédit aux métriques données directement par Meta ou Google dans leurs plateformes. On l’a d’ailleurs redit dans une vidéo récente sur notre chaîne. Et ça peut parfois ê...
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Le compte substack de l'équipe Coudac, on vous partage le meilleur de ce qui se fait sur l'acquisition en ligne (ads, crea, tracking, crm & more)
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