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Podcast Strategy Weekly

Chris Stone
Hundreds of paid subscribers

Helping you increase your influence, grow an audience and create revenue through podcasting.

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Substack
PricingFreemiumPublishesWeekly
Issues100Founded2 years agoLast Issue8 days ago
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podcaststrategy.substack.com
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Latest Issues

Are your podcast listeners committed?

I’ve been away for a week, so the newsletter had a bit of a break... but we’re back!

This week I’m returning to my ongoing series, Podcast Metrics that Matter. This is issue 4. If you haven’t already, you can catch up on the previous issue...

8 days ago
3
2

Holly's genius move

Holly Willoughby was one of the highest paid TV presenters in the UK, commanding a reported £1m a year from ITV for presenting the daytime TV show This Morning.

She presented the show for 14 years, but stepped down in 2023. Holly’s had var...

19 days ago
3
2

How to measure podcast listener engagement

In the last issue we looked at the discovery stage of the user journey, which helped us answer the question “How well are we reaching new people?”

But discovery metrics only tell us how many people are starting their journey with us – not...

a month ago
5

How to measure podcast discovery

Issue #2 in Podcast Metrics that Matter

Last week I wrote about the concept of the user journey – a useful model to help understand how people develop a relationship with us through our content. I mapped five stages that every user goes th...

a month ago
6
Paid

1m downloads, or £10,000?

Finding the podcast metrics that actually matter

Three questions for you:

a month ago
4
1
Paid

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  • Chris Stone

    Founder of PodcastCrew.co.uk - connecting top-tier professionals with clients making astounding audio and video | Executive Producer at the New Statesman | 13+ years making award-winning podcasts that reach millions.

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