Helping you increase your influence, grow an audience and create revenue through podcasting.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 99 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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podcaststrategy.substack.comLatest Issues
Holly's genius move
Holly Willoughby was one of the highest paid TV presenters in the UK, commanding a reported £1m a year from ITV for presenting the daytime TV show This Morning.
She presented the show for 14 years, but stepped down in 2023. Holly’s had var...
How to measure podcast listener engagement
In the last issue we looked at the discovery stage of the user journey, which helped us answer the question “How well are we reaching new people?”
But discovery metrics only tell us how many people are starting their journey with us – not...
How to measure podcast discovery
Last week I wrote about the concept of the user journey – a useful model to help understand how people develop a relationship with us through our content. I mapped five stages that every user goes through:
Discovery → Engagement → Commitm...
1m downloads, or £10,000?
Three questions for you:
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Would you rather have a million views, or £10,000?
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Would you prefer 20,000 people heard your podcast, or 20 bought a subscription?
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Would you rather shake hands with a hundred people, or become close...
How I edit video podcasts in Descript
A step-by-step guide
If you’d told me when I started learning to edit video that one day I would talk to my computer and it would do stuff for me, I’d have said, “sure, I’ve watched Star Trek too.”
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Podcast Strategy Weekly.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder of PodcastCrew.co.uk - connecting top-tier professionals with clients making astounding audio and video | Executive Producer at the New Statesman | 13+ years making award-winning podcasts that reach millions.
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