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Storylines

Dylan Tweney

Notes on the craft of finding and refining resonant stories - plus swimming, meditation, and occasional banjos.

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Substack
PricingOnly free issuesPublishesWeekly
Issues16Founded7 years agoLast Issue2 years ago
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Latest Issues

How to measure content effectiveness

Photo by Siora Photography on Unsplash

The final step in my six-part POWERS process for team-oriented content production is to study the results.

If you don’t pay attention to the effectiveness of your content, it’s difficult or impossibl...

2 years ago
3
2

Notes from a totality

Today’s solar eclipse was far from total where I was. In Northern California, the Moon blocked at most about one-third of the Sun. Of course, I watched it, with Karen, sitting in our driveway with a colander (to make a constellation of pinh...

2 years ago
5
6

Release management for content products

Release the Kraken! Photo by Kelly Sikkema on Unsplash

If you’ve been following along the past few weeks, I’ve been going through the stages of the POWERS process for creating and publishing content as a team.

For the most recent stages o...

2 years ago
2

What does an editor actually do?

Newspaper editing in 1940. Source: NYPL Digital Collections

A few weeks ago, I used an image in this newsletter that I wish I hadn’t.

It was a picture of a little sign on someone’s desk that said, “Write without fear. Edit without mercy.”...

2 years ago
3
2

Avoiding that "Untitled document" feeling in Google Docs

You know that feeling when you're staring at a brand-new Google Doc, and it's completely white except for the blinking cursor in the upper left?

Sometimes this blankness is an open field of possibility, but more often than not, it's stress...

2 years ago
2
3

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  • Dylan Tweney

    Writer, editor, swimmer, haikuist. Ex VentureBeat and WIRED, now an independent content strategist. Probably over-generous with likes. He or they. Officially Canadian. Mostly publishing at: https://dylan.tweney.com

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