
I’m Robby, a PR pro helping early-stage cybersecurity startups tell sharper stories. Here, I interview journalists who left top outlets to build independent platforms and explore where media attention is moving next.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 4 months ago | Last Issue | 5 days ago |
| Active | |||||

I spend a lot of time talking to reporters about cyber companies. I spend far less time talking to the people who actually have to buy their products.
That’s what made my conversation with Mike Privette so interesting.
Before starting Ret...
I caught Emil Protalinski, an editor at Techmeme and the creator of Hard Coded, on the phone to chat about his latest venture. For Emil, Hard Coded was a chance to write for himself again, a passion that’s only grown stronger.
We covered p...
Surprise! If you’ve been curious about Anatomy of a Feature, consider this an inside look.
I love “the process.” I’ve always been interested in how reporters make decisions, especially the ones that can feel almost mystical from the PR sid...
I’m so excited to share what I’ve been working on for the last few months. So many people helped me get this over the finish line. I’m incredibly grateful to everyone who lent an ear, shared their time, and helped make it better.
Ruth Reader didn’t get the chance to hang up on me because I caught her live in Las Vegas at Ai4.
The short version: Ruth is thrilled to be helping shape Second Opinion’s editorial strategy and deepen its relationship with readers. She wan...
Subscribers, engagement, traffic and sponsorship for Sorry For Cold Calling.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
I’m Robert Smith, a comms pro helping early-stage cybersecurity startups tell sharper stories. Here, I interview journalists who left top outlets to build independent platforms and explore where media attention is moving next.
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