Sorry For Cold Calling
I’m Robby, a PR pro helping early-stage cybersecurity startups tell sharper stories. Here, I interview journalists who left top outlets to build independent platforms and explore where media attention is moving next.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 3 months ago | Last Issue | 6 days ago |
| Active | |||||
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sorryforcoldcalling.substack.comLatest Issues
Anatomy of a Feature Preview: Choosing the Lede
Surprise! If you’ve been curious about Anatomy of a Feature, consider this an inside look.
I love “the process.” I’ve always been interested in how reporters make decisions, especially the ones that can feel almost mystical from the PR sid...
Anatomy of a Feature: A Fundraiser for ALD Connect
I’m so excited to share what I’ve been working on for the last few months. So many people helped me get this over the finish line. I’m incredibly grateful to everyone who lent an ear, shared their time, and helped make it better.
Intr...
Before You Hang Up: Ruth Reader, Second Opinion and HUNTERBROOK
Ruth Reader didn’t get the chance to hang up on me because I caught her live in Las Vegas at Ai4.
The short version: Ruth is thrilled to be helping shape Second Opinion’s editorial strategy and deepen its relationship with readers. She wan...
The Callback: Salvador Rodriguez, The 2026 Dispatch
This Callback is a little different from the others.
I caught up with Salvador Rodriguez about The 2026 Dispatch, his World Cup Substack chronicling a trip he has been planning since 2018.
Sal has been traveling from city to city througho...
The Callback: Tiernan Ray, The Technology Letter
Before another busy earnings cycle, I caught Tiernan Ray, formerly of Barron’s and now editor of The Technology Letter, on the phone to talk about the reporting gap he saw before launching his own publication in August 2020.
Tiernan was ea...
Audience Metrics
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m Robert Smith, a comms pro helping early-stage cybersecurity startups tell sharper stories. Here, I interview journalists who left top outlets to build independent platforms and explore where media attention is moving next.
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