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Design Decisions

Matthew Beebe

Stick your hands into the muck and sculpt it into what you believe it should be.

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Substack
PricingOnly free issuesPublishesMonthly
Issues13Founded2 years agoLast Issue5 months ago
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Latest Issues

You Really Can Just Do Things

Before I met you, Claude, it was hard to get things done. From lunchtime onwards, it was a struggle.

I spent 15 years as a product designer in high-pressure software startups, desperately trying to design the right product. It felt like th...

5 months ago
1

Developing Discernment

AI-generated homage to the “blown away” ad. It’s what I feel like these days.

Only one month into the first semester of their graduate studies, one of my students was already falling far behind.

Then they pasted the assignment into an AI...

7 months ago

Beneath the Foundation

“Is he OK? Why is he on the floor?”

We filed into our first real graphic design class at the University of Cincinnati. We’d completed a year of introductory courses, but this was when the proper studio classes began. We all knew of Gordon...

10 months ago

Design Decisions: Cutting Cubes from Clouds

In a previous article, I reflected on the Double Diamond model of the design process—its widespread adoption and its familiar phases of Discover, Define, Develop, and Deliver. When I discovered the Double Diamond, it was exactly what I was...

a year ago
1

Are Double Diamonds Forever?

The Double Diamond is a designer’s best friend—a tidy, iconic diagram that promises clarity in what is often uncertain and ambiguous work. After 25 years of practice and a few of teaching, I’ve found some weak spots. I think it’s time to re...

a year ago
10
14

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