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Artwork for Private Label by Sarah Shapiro

Private Label by Sarah Shapiro

Sarah Shapiro, Viv Chen
Hundreds of paid subscribers

Retail and fashion, from the inside out for merchants, shoppers, and everyone who wants in.

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Substack
PricingFreemiumPublishesDaily
Issues54Founded4 months agoLast Issue3 days ago
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Artwork for Private Label by Sarah Shapiro

Latest Issues

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Skirts slicing open the open-to-buy pie.

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Checking in on Sézane, Molly, and Bobbi

Morgane Sézalory emails loyal shoppers to trust Sézane’s rebrand and Molly Sims and Bobbi Brown hash it out on Instagram.

Today’s theme seems to be “can’t we all just get along” which feels appropriate after observing Yom Kippur. If you ob...

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What I Want To Talk About

It’s Saturday night and I’m Wide Awake thinking about 3 retail controversies.

I can’t get a few controversies in retail all happening this weekend out of my mind, so I’m surprising you with a bonus Sunday send. We need to talk about it.

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Open to Buy: Button-Ups and Button-Downs

After years of looking for the right button-up shirt (why button-up and not button down? We will get to that later.) I had given up all hope. None fit in the right spot to feel appropriate, the buttons were always popping open, if they were...

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Gap x A.P.C., Levi's x Sacai, Heirlome x Margaux, Clare V. x Staub — plus what Nasty Gal is worth today.

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Authors

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  • Sarah Shapiro

    Retail and fashion, from the inside out for merchants, shoppers, and everyone who wants in. By former retail exec and buyer turned Puck Line Sheet reporter Sarah Shapiro.

  • Viv Chen

    Viv is a California-based fashion writer with work in Vogue, High Snobiety, ELLE, SSENSE, and more. Say hi [email protected]

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