Tools, tactics, and taste for product builders
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 85 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||
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newsletter.posthog.comLatest Issues
Product for Engineers is now build mode
We’re rebranding Product for Engineers as build mode to better cover everything it takes to build successful products from now into the future. Here’s why.
We accomplished our original goal
We started Product for Engineers to challenge...
Stop being the code review bottleneck
Agents are writing code faster than any human can review.
The naive solution would be for developers to review code faster. The 500 IQ take is for developers to review as little code as possible.
If you need to be involved in every code...
We used context engineering to 5x conversion and 2x activation
It all started with a friction log.
A year ago, Josh Snyder, then on the growth team, binged session recordings of users trying to onboard to PostHog. The long list of failure modes was painful.
But it jolted an idea loose: what if AI cou...
Why we're bullish on loops
When the creators of both OpenClaw and Claude Code speak, people listen. And last week Peter Steinberger and Boris Cherny were both talking about the same concept: loops.
Their argument? You shouldn’t be prompting agents to write code, bu...
LLMs are picking winners. Here’s how to become one
In the last two years, our traffic from LLMs grew 41x. Every quarter set a new record with no signs of slowing down.
If you’re a skeptic like me, you’re probably about to ask: “WeLL, BuT dOeS iT cOnvErT?”
Yes, yes it does. Better than alm...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for build mode.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where build mode ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 141 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #58 |
Authors
The writers behind this newsletter.
The team behind PostHog and the Product for Engineers newsletter
Editorial Lead at posthog.com
Product marketer @ PostHog
I write stuff for PostHog.
Markdown maximalist
Frequently Asked Questions
How can I access the email archive for build mode?
You can find recent issues that have been published by build mode on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
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To find out how much an ad will cost, contact build mode using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to build mode?
Scroll up to where it says Related Newsletters to see other publications like build mode. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact build mode?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.