Questing
Daniel AdeyemiHow the best entrepreneurs, operators and businesses win in Africa
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | 3 years ago | Last Issue | 13 days ago |
| Active | |||||
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questinghq.comLatest Issues
Highest revenue in six months: How Bukayo Ewuoso turned dormant accounts into active ones at Eskimi
The hardest accounts to recover aren’t the ones that said no. They’re the ones that said yes, spent money, saw your platform work and then went quiet anyway. Most people leave them there. Bukayo Ewuoso didn’t.
When the opportunity at Eskim...
$7.3m gets Swoop into Lagos. Surviving it is a different problem
Hi Friends,
There’s something different about this edition.
At the beginning of the year, I decided that Questing would be built around interviews, an hour with an operator, key decisions reconstructed, and something useful on the other s...
Zero Budget. $1M Deposits: Inside FairMoney's Leanest Product Launch
Tracy Iwu didn’t plan to work in marketing. She studied accounting, looked at the job market after graduation in 2015, and made a quiet calculation: sitting behind a desk doing numbers wasn’t it. So she did what most people in that position...
Why your Partnerships keep dying
Alero Boyo wants to create something that doesn’t exist…yet.
There’s no template for what she’s building. But she believes that if she gets it right, she’ll solve a problem she’s watched companies ignore for a decade: brands leaving value...
Feranmi Ajetomobi on the marketing lies of AI tools and Crypto airdrops
Feranmi Ajetomobi is tired of the noise.
For the better part of the last few years, he was a fixture on the timeline—a vocal proponent of growth frameworks and marketing mechanics in the African tech ecosystem. Then, he went quiet.
“I’m t...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Marketer | Interviews and decision breakdowns with Africa's best operators
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