Questing
Daniel AdeyemiLearn from the decisions that built Africa's best companies
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 3 years ago | Last Issue | 11 days ago |
| Active | |||||
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questinghq.comLatest Issues
Seven Months for One Yes: Levi Cee on selling Health Insurance inside Nigeria's fintechs
At the Moonshot conference last year, a woman walked up to WellaHealth’s stand. She used to have health insurance through a popular HMO in Nigeria. The premiums got too expensive. She’d let it lapse and hadn’t found a way back in. She asked...
How Boomplay sold streaming to a market that downloaded music for free
In Kano, over 4,000 students showed up to a Boomplay campus event. The ticket wasn’t cash at the gate. It was a three-month subscription to the app, at a time when one month cost 500 naira. Every one of them paid.
“It was shocking,” Edidio...
How Autogon AI is cracking a resistant fraud market
Picture a fraudster or launderer moving money through the Nigerian financial system. They don't move it in one transfer. They break it into dozens of smaller amounts, each one carefully under the ₦5 million threshold that would trigger a re...
Sporting Lagos built a community. Then had to fight to keep it.
In November 2025, at the start of the new NNL season, Sporting Lagos, a professional football club founded by Shola Akinlade, did something they’d never done before. They called the fans who’d stopped coming. I got a call too. Twice.
This...
What Your Employee Perks Can't Fix
One thing first. Questing covers founders, operators, and executives across every sector. If you know someone with a story worth telling.
I want to hear about them
Ask Victor Fatanmi what he does and you’ll get a list. Brand strate...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Questing.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Growth at Startbutton. Questing: Learn from the decisions that built Africa's best companies
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