Questing
Daniel AdeyemiHow Africa's best operators decide. Told honestly, by the people who were there.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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questinghq.comLatest Issues
Sporting Lagos built a community. Then had to fight to keep it.
In November 2025, at the start of the new NNL season, Sporting Lagos, a professional football club founded by Shola Akinlade, did something they’d never done before. They called the fans who’d stopped coming. I got a call too. Twice.
This...
What Your Employee Perks Can't Fix
One thing first. Questing covers founders, operators, and executives across every sector. If you know someone with a story worth telling.
I want to hear about them
Ask Victor Fatanmi what he does and you’ll get a list. Brand strate...
Highest revenue in six months: How Bukayo Ewuoso turned dormant accounts into active ones at Eskimi
The hardest accounts to recover aren’t the ones that said no. They’re the ones that said yes, spent money, saw your platform work and then went quiet anyway. Most people leave them there. Bukayo Ewuoso didn’t.
When the opportunity at Eskim...
$7.3m gets Swoop into Lagos. Surviving it is a different problem
Hi Friends,
There’s something different about this edition.
At the beginning of the year, I decided that Questing would be built around interviews, an hour with an operator, key decisions reconstructed, and something useful on the other s...
Zero Budget. $1M Deposits: Inside FairMoney's Leanest Product Launch
Tracy Iwu didn’t plan to work in marketing. She studied accounting, looked at the job market after graduation in 2015, and made a quiet calculation: sitting behind a desk doing numbers wasn’t it. So she did what most people in that position...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Questing.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Growth at Startbutton. Questing: breaking down how Africa’s best operators think.
Frequently Asked Questions
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