Questing
Daniel AdeyemiLearn from the decisions that built Africa's best companies
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 3 years ago | Last Issue | 24 days ago |
| Active | |||||
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questinghq.comLatest Issues
How Bukayo Ewuoso built a billion-naira AdTech unit at Pisi from scratch
Bukayo Ewuoso walked into his first meetings at Pisi expecting a shorter road than the one he got.
He had reason to. Bukayo is a marketer who crossed into the commercial side of the business at Eskimi, a global adtech platform operating ac...
How Elizabeth Ajao revived a crypto product Quidax had stopped selling
When Elizabeth Ajao took over Quidax Collections at Quidax in January, she opened the dashboard and found low transaction volumes.
Low numbers. The product had been built and launched, then left alone while the company focused on other pro...
Seven Months for One Yes: Levi Cee on selling Health Insurance inside Nigeria's fintechs
At the Moonshot conference last year, a woman walked up to WellaHealth’s stand. She used to have health insurance through a popular HMO in Nigeria. The premiums got too expensive. She’d let it lapse and hadn’t found a way back in. She asked...
How Boomplay sold streaming to a market that downloaded music for free
In Kano, over 4,000 students showed up to a Boomplay campus event. The ticket wasn’t cash at the gate. It was a three-month subscription to the app, at a time when one month cost 500 naira. Every one of them paid.
“It was shocking,” Edidio...
How Autogon AI is cracking a resistant fraud market
Picture a fraudster or launderer moving money through the Nigerian financial system. They don't move it in one transfer. They break it into dozens of smaller amounts, each one carefully under the ₦5 million threshold that would trigger a re...
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The writers behind this newsletter.
Growth at Startbutton. Questing: Learn from the decisions that built Africa's best companies
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