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Artwork for The Soul of Brand

The Soul of Brand

Rachel Roberts Mattox

For entrepreneurs, cultural creatives and agents of change who believe in building brands with soul.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues13SubscribersRead rachelrobertsmattox.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Sephora's Got A Brand New Badge

A week after the class action lawsuit against them was thrown out, Sephora announced an evolution of their sustainability seal under a new name: Planet Aware.

a month ago
4
4

Bow Down to Beyoncé's Brand Universe

Americana is trending. From the runway to ready-to-wear to award-winning TV, cowboy culture has become cool.

a month ago
6
4

The Push and Pull of Brand Building

You’ve likely heard of push-and-pull marketing. The term itself is a bit outdated, and it feels too transactional and mule-ish in its connotation. But at its core lies time-tested marketing principles that remain as relevant today as ever. ...

2 months ago
3
0

Metaphor, Meaning, and Human-Centric Brands

What creatives, customers, and companies need now.

2 months ago
6
0
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Authors

The writers behind this newsletter.

  • Rachel Roberts Mattox

    Rachel Roberts Mattox has spent 20+ years creating, launching and transforming beauty brands. She's got a knack for articulating a brand's essence, pinpointing its unique positioning, and identifying its greatest opportunity to thrive.

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