The Soul of Brand
Rachel Roberts MattoxFor entrepreneurs, cultural creatives and agents of change who are starting and scaling brands with soul.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 3 years ago | Last Issue | 7 months ago |
| Active | |||||
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rachelrobertsmattox.substack.comLatest Issues
The Beauty Of Now
As improbable as it may sound, there’s real reason to feel optimistic right now, at least if you’re a beauty founder. Optimism was the undercurrent at this year’s BeautyMatter NEXT50 Summit, and the lasting impression I carried with me afte...
The Soul Of (Re)Brand
The Road To Rebrand
Rebrands can be tricky. Not just because they demand time, investment, and operational reengineering, but because they force you to confront some uncomfortable questions:
Why now?
What’s not working?
Who’s real...
The Enduring Allure of Real Life
Last spring, I wrote a piece about embracing AI without losing our creativity. I prefaced the piece by admitting I felt unqualified to write it: 14 months ago, AI’s promises and precautions were merely forecasts. I was offering predictions,...
Vibe & Value
Last week, I posted a hot take on my IG and LinkedIn: your vibe is not your value.
It was a seedling thought, sparked by the onslaught of look-alike brands that are all vibe, very little else.
Over the last few days, I haven’t been able...
Macro Trend Report
It’s been a month.
In March, I attended Cosmoprof Worldwide in Bologna for the first time. With over 10,000 brands and more than 150 countries represented, it was overwhelming to say the least. If you want to see what’s trending globally,...
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Authors
The writers behind this newsletter.
Rachel Roberts Mattox is a Brand Developer, Go-To-Market Strategist, and author of The Soul Of Brand, exploring what it takes to start and scale with integrity, and why we should care.
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