The Soul of Brand
Rachel Roberts MattoxFor entrepreneurs, cultural creatives and agents of change who are starting and scaling brands with soul.
| Platform |  | Pricing | Freemium |
|---|---|---|---|
| Publishes | Weekly | Issues | 34 |
| Subscribers | Read | rachelrobertsmattox.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Reclaiming Cool
I was chatting with an agency owner last week about building Go To Market strategies with the aim of creating niche appeal rather than rapid scale. If you know me, you know this is an approach I’ve championed for years — so much so that I b...
We Are Desperate For Moral Beauty
Over the last several months, I poured my creativity into crafting my Go To Market Playbook series, which is available for paid subscribers. There have been many other topics that I have wanted write about, but I was committed to completing...
Packaged & Ready To Ship
Over the last few months, I’ve slowly dripped my 6-Part GTM Playbook across a series of posts, giving everyone a sneak peek and paid subscribers the full shebang. While this process is one that I’ve tested and iterated over many years and m...
Stale vs. Savvy Campaigns
Parts 5 & 6 of my GTM playbook
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Authors
The writers behind this newsletter.
Brand developer. Go To Market strategist. Recovering agency owner. Writer.
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