Ramana @ Varasi
Ramana MetlapalliBecause your Salesforce system should work for you - not the other way around
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 46 | Subscribers | Read | varasi.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Research that creates Pipeline
TL;DR: If you can’t name an executive champion, a warm path to power, a compelling event for the account, and a success story you can use to envision a future for your customer with your product, you don’t have an account plan for the year ...
When the title IS the thesis.
I’ve been thinking about book titles.
Where a Company “Lives” in the Venn
I’ve started using Venn diagrams in my prep for client conversations. As a quick way to pressure-test my own understanding of a company’s value proposition. And the operating model delivering it.
The Deal Starts Before the Deck
A lot of enterprise sales advice is built for System 2: discovery checklists, methodologies, objection handling, ROI calculators, POV generators. All important, but the real decision often starts earlier—before your slides, before the demo,...
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Authors
The writers behind this newsletter.
Managing Principal and Co-Founder at Varasi, a consulting firm specializing in Salesforce implementations
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