The Caveman's Survival Guide
Raunak ChaudhariThoughts, musings and rants from a part-time design teacher and full-time brand guy.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | 3 years ago | Last Issue | a month ago |
| Active | |||||
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raunakcha.substack.comLatest Issues
“Communication” has lost the plot
It is hilarious how thin a line is between someone understanding a message vs dissecting your message word by word to prove how it was hurtful.
How does a “great” team work? Or rather, how does a great team communicate? What is it that co...
From influencers to brand communities
I’ve been using this app called “Shortcuts” for a while. I love it. Makes everyday things I do on my phone much quicker. Probably saves me a grand total of 2 minutes a week, but it’s a nice feeling knowing I, a person with zero coding exper...
Most people you advertise to are not in the market to buy
I’ve had an existential moment.
Not the "quit my job and move to the mountains" kind, but one that made me rethink marketing altogether. I came across an uncomfortable sounding stat: 95% (or somewhere thereabouts) of your target audience i...
The Marketing Management Manual Nobody Gave Me
Someday, I might stop looking to the past to start my blogs. Today is not that day.
When I think about leadership in marketing, I don’t think about big campaign wins or the number of reshares some post got. I think about the messy middle—t...
Content marketing for action
Some marketing campaigns are like fireworks. They light up the sky, grab everyone's attention, and then fade away, leaving barely a trace behind. I've been there — carefully crafted messages and days spent on production for a bunch of likes...
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