TvDecoded
Tracey Baker-SimmonsDecoding how television transforms culture, who controls the narrative, and what aspiring producers need to know to navigate the industry.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 64 | Founded | 4 years ago | Last Issue | 40 hours ago |
| Active | |||||
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tbakersimmons.substack.comLatest Issues
Scary Movie Just Hit #1 With $55M
This weekend, the number one movie in America is a Scary Movie sequel. Now let’s look at what that actually means. It opened to about $55 million and beat Masters of the Universe for the top spot, the biggest debut the franchise has ever ha...
The Creator IP Market Is Bursting Open
This weekend I attended a book festival in Atlanta with 3,200 people who already proved the thing Hollywood spent this same week announcing it wants to “discover” - The Black Romance Book Festival.
The festival sold out in 20 minutes, with...
YouTube Declared the YouTube Era.
Last week, YouTube CEO Neal Mohan stood on a stage at Lincoln Center and told a room full of advertisers that we are now living in the YouTube Era. Not the streaming era. Not the digital era. The YouTube Era.
He had the receipts. YouTube h...
The Industry Floor Isn't Disappearing. It's Moving.
Last week I told you the unscripted floor was pulled, not cracked.
The Nick Cannon situation was the receipt. Wild ‘n Out ran for twenty seasons. It was his format, his energy, his audience but Viacom’s IP. The moment he tried to recreate...
Franchises Cancelled. Zero Ownership. The Unscripted Floor Is Being Pulled — Not Cracked.
The floor is gone.
Unscripted commissions are down 31% while overall streaming viewership is up 18%. Read that again. Audiences didn’t leave. Buyers did. The networks and streamers that built empires on the backs of reality formats like Lo...
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Authors
The writers behind this newsletter.
25+ year Executive Producer/Showrunner (Being Bobby Brown),Artivist. Teaching aspiring producers and creatives about the television industry and all its nuances. Because controlling the narrative starts with understanding how it all works.
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