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Engaging Youth by Rebecca Roberts

Rebecca Roberts

Engaging Youth on Substack. The insights, trends and strategies for better engaging youth audiences through marketing and communications.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues119Foundeda year agoLast Issue3 days ago
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Artwork for Engaging Youth by Rebecca Roberts

Latest Issues

Teen shopping, Gen Z earnings, solomaxing and the latest stats on social media ban

4 in 5 u16s still using social in Australia: new insight reveals that despite the legislation, 85% of under 16s are still using social media as experts warn a better strategy is needed. The study (by University of Newcastle in Australia) co...

3 days ago

Social media ban, young men and voting, hormone obsession and having a landline

Social Media Ban: it’s been a busy week. Monday, it was announced that there will be a social media ban next spring for under 16s on social media. How will it work? Guardian podcast, BBC,

  • 16 & 17 year olds share their views in the Gua...
10 days ago

Over optimsation, job hunts, reading more, saving cinema and caffeine

Are Gen Z over optimisation? the backlash over Steven Bartlett’s declation of 3 days of his life were “ruined” because two glasses of wine created sub optimal factors in the days after, has generated somewhat of a pushback on the optimising...

17 days ago

Bedroom generation, work, exam season and cringe

Young People & Work: the first interim report came out (but I was away so including it this week!) from Alan Milburn who’s leading the independent gov review into youth unemployment. It highlights how the opportunities for young people are...

24 days ago

Inside NEET minds, AI and work, screens and dating in the wellness era

Inside the mind of a young NEET: Speaking with 400 young people not in employment, education or training (NEET), One Million Futures share a report from Peter Hyman and Shuab Gamote, which argues Britain must stop blaming the 1m young peopl...

a month ago
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  • Rebecca Roberts

    Marketing and communications, sport, higher ed, charity and public sectors, specialising in youth audiences. Founder of Thread & Fable, host the Hear It Podcast, write, share insights and deliver talks on better engaging youth audiences.

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