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Engaging Youth by Rebecca Roberts

Rebecca Roberts

Engaging Youth on Substack. The insights, trends and strategies for better engaging youth audiences through marketing and communications.

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Substack
PricingFreemiumPublishesWeekly
Issues130Founded2 years agoLast Issue4 days ago
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Artwork for Engaging Youth by Rebecca Roberts

Latest Issues

Job ops, moving, ID checks, side hustles and sports initiations

Why is society so clueless about young adults? A great read from Gaby Hinsliff in the Guardian who says the idea of the state doing more for 18-24s is starting to catch on around Westminster. Meanwhile as the Dutch model is set to be the bl...

4 days ago

Thoughtfluencers, skill drop, retail placements and the death of ‘hello’

Thoughtfluencers: armed with tiny mics the thoughtfluencers have us in an explainer epidemic online, and why educational content is the antithesis to brainrot (which according to the NYT is a cry for help). But on platforms that reward spee...

12 days ago

Loneliness, human counterculture, commuter students and foraging

The loneliest generation: new research from the Institute of Public Policy Research out this week says young people in England are increasingly lonely, feel disconnected and 1 in 20 say they have no friends at all. It looks at socioeconomic...

18 days ago

GCSEs, the vapes are not ok, therapy speak and Excel influencers

GCSE & BTec Results: Overall the pass rate has remained pretty stable in England, Wales & Northern Ireland at 67.3% (at 4/C and above), slightly down from 67.4% last year. A break down on subjects and differences here.

  • Boys have perfo...
a month ago

Results day, early NEET signs, LARPing, and embarassing parents

Results Day: Top grades are up overall on A-Levels, T-levels and BTecs as students get their results this week.

  • However, it’s the regional disparities which are highlighted; Sutton Trust here, Guardian here

  • Are the UK’s top uni’s...

a month ago
2

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  • Rebecca Roberts

    Marketing and communications, sport, higher ed, charity and public sectors, specialising in youth audiences. Founder of Thread & Fable, host the Hear It Podcast, write, share insights and deliver talks on better engaging youth audiences.

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