The Wine Shift
Reinier BroeksThe wine world is shifting. Consumer behaviour, public health, and wine economics — analysed from Europe.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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France's wine miracle was an accounting illusion
France had its own Wirtschaftswunder, only in wine. For 25 years the export looked like a miracle of rising value: volume shrank 17 percent, while revenue doubled. In 2000, France shipped 15.1 million hectolitres for €5.5 billion; by 2025 t...
Michelin sets a new pecking order in Burgundy
On 7 July 2026, Michelin published its first Grape Selection for Burgundy. Inspectors ranked 94 estates in four categories, from ‘Selected’ up to three grapes. Nine producers reached the top tier, among them Domaine de la Romanée-Conti (DRC...
The Clay Story Casadei Isn't Telling
Famiglia Casadei has a ten-point plan, three Demeter certifications, and an impressive biodynamic philosophy. The real story sits in a detail few mentions: the terracotta vessels in the cellar.
An online tasting, organised once again by St...
Vegan wine: who decides where to draw the line?
A wine can be sold as vegan even if animal-derived processing aids or enzymes were used during production. That sounds contradictory, but it follows from the way wine law, allergen regulation and vegan certification differ from one another....
Flavoured wine is filling the gap the wine world left open
For decades, the traditional wine world has pushed a single message: the consumer needs to learn. Learn terroir. Learn to love dryness. Be patient with tannins. Meanwhile, a Californian wine spiked with pineapple juice and chili is growing...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
The wine world is shifting. Reinier Broeks wants to wake up the industry before consumers do. An investigative journalist and wine writer following the forces reshaping what we drink — and why.
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