The Wine Shift
Reinier O. BroeksConsumer behaviour, public health, and wine economics, analysed from Europe. Waking up the wine industry before the consumer does.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
Read this Newsletter
reinierbroeks.substack.comLatest Issues
Mâcon is changing the wine. But what does the consumer want?
But will that also create more demand for wine from the Mâconnais?
Since August 2026, white Mâcon wines have been allowed to contain additional grape varieties alongside Chardonnay. Minimum planting density has been reduced, while basic Mâ...
365 grapes in 365 days: what’s in it for the wine drinker?
A grape variety only gains value for consumers once it makes choosing a wine easier or more interesting. Koen van Dam is testing that idea in a rather ambitious way. With ‘365 grapes in 365 days’, he sets out to find, taste and review on vi...
The second bottle
The guest has chosen his food and wants to order wine to go with it. The sommelier comes to the table and asks about his taste and budget. He recommends a sixty-euro bottle the guest would probably never have picked himself. An unknown wine...
Terroir exists. But what does it actually tell us?
Terroir certainly exists. It’s just that almost everyone sees something different in it.
A bed is a simple concept. Ask a hundred people to draw one, and you’ll get a hundred different beds: a bunk bed, twin beds, a hospital bed, a mattres...
What terroir really costs: the OIVE figures behind the Spanish vineyard
Terroir costs money, and that cost varies between designations of origin by a factor of almost eight. On 19 June 2026, the Organización Interprofesional del Vino de España (OIVE) presented the third phase of its research into the cost of gr...
Key Facts
Related Newsletters
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Wine Shift.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Independent wine journalist examining how markets, rules, producers, and consumers are changing wine — and questioning the stories the industry tells about them.
Frequently Asked Questions
How can I access the email archive for The Wine Shift?
You can find recent issues that have been published by The Wine Shift on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Wine Shift have?
To see how many people subscribe to The Wine Shift, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Wine Shift?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Wine Shift as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Wine Shift?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Wine Shift using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Wine Shift?
Scroll up to where it says Related Newsletters to see other publications like The Wine Shift. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Wine Shift?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.