The Wine Shift
Reinier BroeksThe wine world is shifting. Consumer behaviour, public health, and wine economics — analysed from Europe.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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reinierbroeks.substack.comLatest Issues
Vegan wine: who decides where to draw the line?
A wine can be sold as vegan even if animal-derived processing aids or enzymes were used during production. That sounds contradictory, but it follows from the way wine law, allergen regulation and vegan certification differ from one another....
Flavoured wine is filling the gap the wine world left open
What the rise of flavoured wine tells us about the next phase of the wine market.
For decades, the traditional wine world has pushed a single message: the consumer needs to learn. Learn terroir. Learn to love dryness. Be patient with tanni...
Beaujolais Nouveau: back from never being away
Why the wine world's most mocked bottle deserves a second look.
Every year, on the third Thursday of November, something happens that the wine world simultaneously loves and rolls its eyes at. Millions of bottles cross borders overnight. R...
How a Small Country Sells Beaujolais — And Why Most of It Gets It Wrong
A market investigation into Dutch wine retail for Beaujolais wines
There is a producer on the border of Beaujolais and the Mâconnais who deliberately labels his wine as Coteaux Bourguignons. Same Gamay. Same soils. Different name — because...
One swallow does not make a summer. But you still notice it.
Wine consumption trends make headlines weekly. Most of them miss the point. Here's why.
The wine world has been telling one story for years: Gen Z has stopped drinking. Millennials are dropping out. The market is shrinking.
Audience Metrics
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
The wine world is changing. Most producers aren't ready. Reinier Broeks writes about consumer behaviour, public health, and wine economics, from the continent that drinks the most and worries the most about it.
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