The Wine Shift
Reinier BroeksConsumer behaviour, public health, and wine economics, analysed from Europe. Waking up the wine industry before the consumer does it the hard way.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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The customer is king. As long as they follow our wine rules
In my articles, I usually write what I can prove: figures, research, developments, causes, and effects. I dig deeper, keep searching, and try to find the problem behind the problem.
But evidence runs out somewhere, and conviction and inter...
Smoke taint in wine: the journey from wildfire to grape
A recurring annual threat
Every year, wildfires tear through wine regions such as Bordeaux, Provence, Napa Valley and Australia. The fire destroys everything in its path, but the smoke travels far beyond those burning hectares. Vineyard...
They don't need your wine
‘... ils n’ont pas besoin de votre vin.’ This blunt and painful line comes from an article by Sharon Nagel on Vitisphere about Vinexpo Asia in Hong Kong. In it, Andrea Guillot of Domaine Guillot-Gonin says of China: buyers there are not wai...
Judgment of Paris 1976: the day the wine world tipped
This piece first appeared in Dutch on Winecastr.com. I publish it here because the Judgment of Paris is having its jubilee summer, complete with festivals, Smithsonian display cases and even an opera, and because the anniversary industry te...
France's wine miracle was an accounting illusion
France had its own Wirtschaftswunder, only in wine. For 25 years the export looked like a miracle of rising value: volume shrank 17 percent, while revenue doubled. In 2000, France shipped 15.1 million hectolitres for €5.5 billion; by 2025 t...
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Authors
The writers behind this newsletter.
The wine world is shifting. Reinier Broeks wants to wake up the industry before consumers do. An investigative journalist and wine writer following the forces reshaping what we drink — and why.
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