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The Human Variable

Reuven Gorsht

What happens to people when machines get smart enough

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues76Foundeda year agoLast Issue13 days ago
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Latest Issues

To block or not to block? That is the $47 billion question.

What happens when your bank loses the benefit of your inertia?

Last week, JPMorgan Chase and Charles Schwab moved to block outside AI agents from accessing accounts or moving customer money. Bank of America and Citi have also imposed restr...

13 days ago
2

The World Doesn’t Have Enough Tinkerers

There’s a moment I keep noticing when I demonstrate AI to a room full of executives. I’ll start with something familiar, usually a dashboard showing a part of the business they would be familiar with like a customer activity, or operational...

15 days ago
2
5

Are You Profiting From People Who Quit?

A registered letter showed up at my office a couple of weeks ago.

Thick envelope. A small-claims lawsuit from a former customer, asking for $300.

I read it twice and was baffled. Filling a small claim costs $108 for an infrequent claimant...

18 days ago
1

The AI Crater

An executive walked me through his AI plan this week.

1,200 Copilot licenses. An hour or two of online training, booked for November. Then everyone’s expected to use it.

I’ve watched that playbook for 20 years. Buy the licenses, train, ma...

a month ago
2

POV: Will agents will break friction?

What happens to a business built on customer inertia when the customer gets an agent that never gets tired, forgets, or gives up?

In this episode, I explore how personal AI agents could renegotiate phone bills, appeal insurance claims...

a month ago
1

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  • Reuven Gorsht

    What happens to people when the machines get good enough?

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