Rob Rooney
I'm Rob Rooney. I make ads for a living and art for reasons I'm still working out. This is where I put everything that doesn't fit anywhere else — which turns out to be most of it.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 8 months ago | Last Issue | 8 days ago |
| Active | |||||
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robrooney.substack.comLatest Issues
Hype Men for a House Fire
Have you seen these two guys?
Breaking and Entering Media. Geno and Jack? Two guys, no…two dudes…who look like they arrived straight from rush week…talking about the ad industry? I stumbled onto them a while back and my reaction was, hones...
Nice Ad. Wrong Brand. Go Home.
So Nike ran this ad for the Boston Marathon and then immediately took it down because of a backlash to it. All the ad-folk on the socials have been weighing in on it, so I figured why not add to the noise?
So here’s my take:
“Walkers Tol...
The Test That Kills The Patient
There is a David Ogilvy quote about market research that I absolutely adore:
“The trouble with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.”
Over the course of...
Hey Ad Nerds, The Best Advertising Book Ever Written Is Not The One You Think.
I have read all the books.
Ogilvy on Advertising. Hey Whipple, Squeeze This. The Copy Book. Junior, etc. For the moments when I needed to feel like what I do has actual merit and is not just assigning hours to a billing code I can’t rememb...
The 'CarFox' should be taken into the woods and put down.
There is a fox in a white shirt standing in your TV commercial. His name is the CarFox. He works for CarFax. His name is CarFax with an O.
That’s it. That’s the whole fucking idea.
I want to be clear: someone got paid for this. Pos...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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I'm Rob Rooney. I make ads for a living and art for reasons I'm still working out. This is where I put everything that doesn't fit anywhere else — which turns out to be most of it.
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