Reletter
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Rob Rooney

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Substack
PricingFreemiumPublishesWeekly
Issues12Founded9 months agoLast Issue17 days ago
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Latest Issues

A Modest Proposal or Finally, An AI Use-Case I Can Get Behind.

We've been replacing the wrong people this whole time.

We’ve spent the last three years being told that AI is coming for our jobs. The copywriters. The designers. The strategists. The people who actually make the things and think the thoug...

17 days ago
3
Paid

Top Findings of the DNC Autopsy.

Artist portrayal the DNC wondering “Could this corpse still win Bucks County?”

1. Toxicology revealed fatal levels of concentrated consultant and pollster.

2. The feet showed no evidence of canvassing in rural areas.

3. An internal ru...

23 days ago
2
2

Hype Men for a House Fire

Have you seen these two guys?

Breaking and Entering Media. Geno and Jack? Two guys, no…two dudes…who look like they arrived straight from rush week…talking about the ad industry? I stumbled onto them a while back and my reaction was, hones...

25 days ago
6
3

Nice Ad. Wrong Brand. Go Home.

So Nike ran this ad for the Boston Marathon and then immediately took it down because of a backlash to it. All the ad-folk on the socials have been weighing in on it, so I figured why not add to the noise?

So here’s my take:

“Walkers Tol...

2 months ago
3
7

The Test That Kills The Patient

There is a David Ogilvy quote about market research that I absolutely adore:

“The trouble with market research is that people don’t think how they feel, they don’t say what they think, and they don’t do what they say.”

Over the course of...

2 months ago
2

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  • Rob Rooney

    I'm Rob Rooney. I make ads for a living and art for reasons I'm still working out. This is where I put everything that doesn't fit anywhere else — which turns out to be most of it.

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