Byline
Rohit KaulSharp takes on the craft of content that moves people
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 53 | Founded | 2 years ago | Last Issue | 14 days ago |
| Active | |||||
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shotcast.substack.comLatest Issues
The founder’s narrative stack: 100,000+ posts, 8 AI founders, and how they built a brand on X
I’ve been spending time studying growth at AI consumer and prosumer companies: how they build their brand, acquire users, keep them and price. Here’s the first note distilling what I have learned thus far in the process.
I start with somet...
Stab Your Content With a Toothpick
In 2014, two Dutch pranksters bought McNuggets and Big Macs, cut them into bite-size pieces and put them on a nice tray with toothpicks. Then they walked around an organic food expo offering samples of a “new organic alternative to fast foo...
Note 1/Aug: The most entertaining outcome is the most likely
The most entertaining outcome is the most likely.
Musk has tweeted the line so many times it has its own name now, Musk’s Razor.
It reads as a punchline but is a lens on reality. When attention is the scarce resource, whoever holds it for...
Cheap Opinion vs Expensive Opinion
I’ve been looking at AI product launches on X for 2 years.
And now my eyes just glaze over them. I can’t tell them apart anymore.
AI startups have converged on the same fonts, the same gradients, the same launch arc, the same “AI for X” t...
The Trap of Selling the Brand
There’s a difference between a customer thinking “that was worth more than I paid for” and one thinking “that was worth it,” after they buy your product.
The first one builds a brand. The second one sells it.
And most companies can’t tell...
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I write about content and GTM.
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