Rule of Five
Tiffanie DarkeHow to get through the year only buying 5 new fashion items. It can be done! At least, we're trying
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | 3 years ago | Last Issue | 5 months ago |
| Active | |||||
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RENT IT! It's your 2026 get out of jail free card
January looking a little dull? Liven things up by joining me and Eshita Kabra-Davies, founder of rental platform By Rotation, for dinner at Soho Mews House in Mayfair next Thursday, booking link here. Tickets are £95, (sorry, this is Mayfai...
Why I'm Back On Rule of Five for 2026
I admit it, things got a bit loose last year. I kickstarted the Rule of Five campaign at the beginning of 2023, after a shocking discovery from The Hot or Cool Institute: their report Unfit, Unfair, Unfashionable showed that the fashion ind...
Can Fashion Transfer Your Energy?
I’m seeing a lot on the rise of ‘woo’ recently. The Times reporting on the rise of Millennial religion, the NY Times asking if we’re having A Spiritual Awakening and then life imitating art when the majesty of Conclave came to life at the P...
The 80/20 rule
Two years ago, when I first took up the Rule of 5 campaign, I found a piece of advice on the substack. She advocated for an 80/20 approach to your wardrobe - where 80% of your wardrobe needed to be good quality functional, foundational bas...
Should We Buy Nothing?
Something called No Buy 25 is trending at the moment, particularly in the US, (limbering up for those tariffs, no doubt). It’s been covered by the Wall Street Journal, the Washington Post and yesterday hit London’s The Times. Searches for “...
Audience Metrics
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| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
A magazine editor, journalist, author and shopkeeper living between London and Ibiza.
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