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Artwork for Rule of Five

Rule of Five

Tiffanie Darke

How to get through the year only buying 5 new fashion items. It can be done! At least, we're trying

Platform
Substack
PricingFreemiumPublishesWeekly
Issues40SubscribersRead ruleoffive.substack.com

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Chart Rankings

How this newsletter ranks in the official Substack charts.

Latest Issues

Recent posts by this newsletter. Browse the email archive.

RENT IT! It's your 2026 get out of jail free card

January looking a little dull? Liven things up by joining me and Eshita Kabra-Davies, founder of rental platform By Rotation, for dinner at Soho Mews House in Mayfair next Thursday, booking link here. Tickets are £95, (sorry, this is Mayfai...

2 months ago
8
5

Why I'm Back On Rule of Five for 2026

I admit it, things got a bit loose last year. I kickstarted the Rule of Five campaign at the beginning of 2023, after a shocking discovery from The Hot or Cool Institute: their report Unfit, Unfair, Unfashionable showed that the fashion ind...

2 months ago
124
21

Can Fashion Transfer Your Energy?

I’m seeing a lot on the rise of ‘woo’ recently. The Times reporting on the rise of Millennial religion, the NY Times asking if we’re having A Spiritual Awakening and then life imitating art when the majesty of Conclave came to life at the P...

10 months ago
33
6

The 80/20 rule

Two years ago, when I first took up the Rule of 5 campaign, I found a piece of advice on the substack. She advocated for an 80/20 approach to your wardrobe - where 80% of your wardrobe needed to be good quality functional, foundational bas...

a year ago
92
25

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Authors

The writers behind this newsletter.

  • Tiffanie Darke

    A magazine editor, journalist, author and shopkeeper living between London and Ibiza.

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