Rusty
Small Business Owner. I've made the mistakes & learned the lessons the hard way. Father, husband, son, brother, Godfather - and a Managing Director of a small business for over 21 years.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 41 | Founded | 9 months ago | Last Issue | 9 days ago |
| Active | |||||
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smallbusinessmistakes.substack.comLatest Issues
SMALL BUSINESS MISTAKE #34: NOT STOPPING TO READ THE TEA LEAVES
I’m writing this on Saturday morning with my usual Costa coffee, reflecting on what can only be described as a brutal, brilliant and completely chaotic week.
By Monday morning, I was already in a dark place. Sales were slow, cash flow had...
SMALL BUSINESS MISTAKE #33: FORGETTING TO PLAY THE GAME
I met a gentleman from the supply side of our industry yesterday who shall remain nameless.
He’s a 40+ year veteran of our industry. He’s got the grey hair, the start of a belly he can’t seem to shift, the diabetes, and the heavy, weary lo...
SMALL BUSINESS MISTAKE #32: Thinking Founders Are the Only Ones With a Story Worth Telling
If you pick up a business book, scroll through LinkedIn, or listen to a tech podcast, you are bombarded with a highly romanticised myth: The Myth of the Founder.
The world loves to celebrate ‘influencers’ & the ‘tech entrepreneur’ who star...
SMALL BUSINESS MISTAKE #31: Pride in Doing the Bloodsucker Work
I’ve been running my company for a lifetime. I have survived a pandemic, countless recessions, the economic after-effects of wars, a body-wrecking battle with arthritis, and the daily chaos of the industry I was catapulted into.
Impressive...
Small Business Mistake #30: Letting Duty Become Your Direction
I had a moment of pure, heart-swelling pride this week.
I stood in my office and looked at our latest weekly payroll document. Sitting there, in black and white, was my daughter’s name.
At 47 years old, I was looking at three generations...
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The writers behind this newsletter.
THE SMALL BUSINESS SURVIVAL FIELD MANUAL. 52 Mistakes. 52 Tactical Protocols. I've spent 20 years in the trenches taking the hits so you don't have to. Read the briefings. Reinforce your boundaries. Protect your margin.
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