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"Small-Business Leadership"

Philip Sturm

"Small-Business Leadership" provides two publications a week that help small-business owners make better decisions and grow stronger companies.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues40Founded4 months agoLast Issue45 hours ago
Active

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philipsturm.substack.com
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Latest Issues

It’s Time for Your Small Business to Up Your Customer Service Game. Your Customers Deserve “WOW Service”.

Subscribe now


“WOW Service”—a step above average service.

It gives customers something they did not expect—

—and is surprisingly easy to deliver.

It isn’t about spending more. It’s about caring more.

The rewards for “WOW Service...

45 hours ago
2

Best Leadership Practices for a Small Business Leader

Thanks for reading "Small-Business Leadership"! Subscribe for free to receive new posts and support my work.


Let’s do it again! A few weeks ago,

I featured several leadership “Best Practices”.

One or more of those ideas should now...

5 days ago
1

The Customer Speaks: “You’re FIRED!”

Thanks for reading "Small-Business Leadership"! Subscribe for free to receive new posts and support my work.


Being “Fired” by your customer may seem extreme, but it really isn’t.

Customers leave every day.

Most don’t complain.

Mo...

9 days ago
6
3

Pricing Your Small-Business Services. Many Options—Select Carefully

Thanks for reading "Small-Business Leadership"! Subscribe for free to receive new posts and support my work.


Services are a lot different from products. Variability is the major issue—your customers often need different levels of se...

12 days ago
4
2

Pricing: The Last Major Marketing Decision. It’s Also the Easiest to Change.

Thanks for reading "Small-Business Leadership"! Subscribe for free to receive new posts and support my work.


There are many pricing programs small businesses can use. Small size allows your firm to react quickly—a major advantage ve...

16 days ago
1

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Authors

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  • Philip Sturm

    Over a career spanning more than five decades, Dr. Phil Sturm has served as an MBA professor, small-business owner, and corporate marketing executive. He has developed a deep appreciation for the unique challenges facing small organizations.

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