Sabrina Guler
Research and weekly insights on branding, creative strategy, and the businesses shaping consumer brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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sabrinaguler.substack.comLatest Issues
3 Ways GLP-1s Are Changing the Economics of Consumer Brands.
GLP-1s are becoming one of the biggest shifts in consumer buying behavior
As of May 2026, 21% of American households include a current GLP-1 user, up from just 9% in January 2025.
Most of the business conversation has focused on the o...
Why The Fastest Growing Consumer Brands Are Rebranding in 2026
Most companies don’t expect to rebrand five years after launching, yet many of the consumer brands built during the pandemic are already doing it.
And what’s interesting is that many of them are doing it mid scale.
Historically, companies...
The Billion-Dollar Branding Strategy Hidden Inside Luxury Watches
Swatch Group owns both Longines and Omega.
On paper, the relationship makes very little sense. Both brands manufacture Swiss luxury watches, both have nearly 200 years of history, and both have spent decades earning the trust of collectors...
5 Mistakes I See in Almost Every Underperforming Meta Ad
I spend a lot of time inside ad accounts that aren’t performing, and the strange part is how rarely the problem is what the founder thinks it is.
Most founders come to me convinced it’s the budget, the targeting, or Meta. They assume the a...
Branding Is Out. World-Building Is In.
I recently spent time researching some of the most viral, profitable brands in the world, and they all had one thing in common.
They are not just building brands.
They are building worlds.
A brand focuses on aesthetics, colors, cus...
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Authors
The writers behind this newsletter.
Founder of Sinclair West. I study the decisions behind the world's best consumer brands and share what others can learn from them.
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