Sam Stoof
Thinking, process, curiosity.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 6 months ago | Last Issue | 9 days ago |
| Active | |||||
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samstoof.substack.comLatest Issues
The stories we tell through design.
The stories we tell through design are one of the kind, we are sending messages through design, it is a language. You can make it deep as you want to make it, I believe each that starts a brand, launches a product or creates a campaign has...
Going Grey
I recently discovered a video of John Gruber talking about authorship in design, talking about how Alfred Hitchcock built a kind of structural defense around his own taste. It raised a question I keep coming back to: when you’re dealing wit...
Consistency is never the goal.
When you are 'obsessed' or attached to a certain idea or concept you do not have to post or be thinking about a schedule. You create it overtime, showing that off can help to show you are consistent but never should be the goal; one thing I...
Creating worlds in branding.
'World-building' is a term I heard for the first time in interviews of filmmakers talking about their films to feel like 'worlds,' the immersion of capturing a story with visual, sound and texture that is only widely expanded upon through t...
The cultural weight we bring to design.
Design is one with culture, the narrative that is translated through the craft goes deep as one makes it, it has impact, more than designers realize once it out in the world, we never know if it will stick, how it will feel overtime, we can...
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| Subscribers | Engagement | 67 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Sharing the thinking, the process, and the pursuit of better creation.
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