Sandeep Nair
I simplify brand marketing for B2C startups with less than $1M ARR and help them drive revenue. I have developed brand strategy for brand portfolios that grew to $38M in revenue sustainably.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | 7 months ago | Last Issue | 9 days ago |
| Active | |||||
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sandeepnair.substack.comLatest Issues
How to Become a Dangerously Effective Marketer
On 10 August 1628, arguably the most expensive warship Sweden had ever built set out on her maiden voyage. In addition to 64 bronze guns across two gun decks and hundreds of gilded carvings, the Vasa carried the personal ambition of King Gu...
The Emet Gap - Why AI Led Brand Briefs Fail
A quick announcement: Everything I write here about stories and human behaviour traces back to a framework I've spent years building: Soul, Body, and Spirit - with three pillars, nine levers, & eighty-one storytelling patterns. Penguin is p...
The Whitehouse Error: How Hitting Your Marketing Promise Can Destroy the Thing You Sold.
In August 1858, New York lost its mind with joy. The first telegraph cable across the Atlantic had gone live, and Queen Victoria’s message to President Buchanan had crossed an ocean in a little over sixteen hours, a fortnight faster than an...
The Philosopher Who Went Into Debt Because of a Gift
In 1769, the philosopher Denis Diderot was given a scarlet dressing gown. It was beautiful, far finer than anything else he owned. At first, he was pleased with it. Then he looked around his study. The straw chair seemed shabby beside the r...
The Peacock on the Cover
In 1909, the London bookshop Sotheran’s gave the strangest brief in the history of bookbinding.
“Do it and do it well,” the instructions went. There was no limit. Use whatever materials, charge whatever the work was worth, and the greater...
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Authors
The writers behind this newsletter.
Every week, I find one surprising story. It could be an obscure campaign, a forgotten brand decision, or a counterintuitive move by someone famous — and use it to explain one marketing or behavioural science principle you can use today.
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