Your Marketing Mentor
Sarah Lambley CMktrIf you’re ready to see marketing differently, my content is designed to turn confusion into confidence and bring magic to your marketing.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 20 | Founded | 9 months ago | Last Issue | 3 months ago |
| Active | |||||
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yourmarketingmentor.substack.comLatest Issues
The Employer Branding Wake-Up Call
Just like relationships between people, if your brand isn’t clear about what it stands for, no one is going to be able to properly connect with you.
That applies to customers.
And it absolutely applies to employees.
If you don’t understa...
Marketing That Moves the Multiple
When you work inside a private equity–backed business, marketing doesn’t get to hide behind fluffy metrics.
There is no polite applause for a “lovely campaign.”
Limited tolerance for “it’s building awareness.”
No patience for activity...
What Distracted Film Audiences Can Teach Us About Marketing
I’d be lying if I said I wasn’t mildly deflated after listening to Matt Damon and Ben Affleck on The Joe Rogan Experience talking about their movie “The Rip” and how modern streaming culture is shaping filmmaking.
(you can read the full tr...
Positioning Isn’t a Tagline, It’s a Decision
Every great marketing strategy is built on a simple triptych: Segmentation, Targeting and Positioning.
These three steps turn a scattergun approach into a strategy. They’re how you stop shouting into the void and start saying something tha...
Don’t Treat Your Audience Like Zombies
Warning: this article contains full-bodied marketing metaphors, a couple of undead analogies, and one very judgmental ghost of campaigns past.
💬 Word of the Week: Homogeneity
(noun): the quality or state of being all the same. Which...
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