JRNY PPL
Drew Price, Brian SunWhere lifecycle operators find the signal. Lifecycle Signal is a weekly report on what’s actually working across growth, retention, and CRM—distilled from real-world patterns and curated by Drew Price.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 137 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
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scalingcrm.substack.comLatest Issues
The History of the Digital Movie Rental Window
“Hollywood didn't set out to build a retention engine. It set out to protect a release window. It accidentally built both.”
The last Blockbuster Video, Bend, Oregon — August 2018. The two-decade physical training ground that taugh...
Lifecycle Signal — Week of May 10, 2026
The loudest lifecycle debate this week was about a feature many teams are afraid to turn on.
The loudest lifecycle debate this week was about a feature many teams are afraid to turn on: autonomous agents that act on "intent" rather than ru...
Lifecycle Signal — Week of May 3, 2026
The industry is pivoting from “if-this-then-that” flows to autonomous orchestration, but most teams lack the data depth to feed the engine. This week marks a shift where the “build-ahead” model is moving from product engineering into the li...
Lifecycle Signal — Week of April 26, 2026
The tension this week lies between “precision automation” and “brand lovability.” While platforms rush to release AI agents that promise to optimize every click, the leading operators are pivoting toward “opinionated design” to survive a se...
Lifecycle Signal — Week of April 20, 2026
This week, the “AI-driven journey” is colliding with the reality of messy data. Most teams are betting on agentic “black box” orchestration—and that’s exactly where they’ll lose the narrative of their own customer experience.
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Authors
The writers behind this newsletter.
Drew is an email channel expert with 20+ years of experience. He stood up Grammarly's lifecycle program (2014-2020) and oversaw its scale from 0-3B emails per year.
Lifecycle Marketing Consultant & Trainer. I've done lifecycle marketing strategy and execution for software, real estate, consumer fintech, travel, and e-commerce industries for over 10+ years.
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