Scaling CRM
Drew Price, Adam MurphyHow the best lifecycle & retention programs are built in tech and beyond. From the guy who grew Grammarly's Lifecycle program from 0 to 3B emails per year.
| Platform |  | Pricing | Freemium |
|---|---|---|---|
| Publishes | Weekly | Issues | 103 |
| Subscribers | Read | scalingcrm.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Stop & Ask for Directions
For the last six months, I’ve been in full execution mode—deep in the weeds helping a variety of clients untangle their lifecycle marketing and email marketing challenges across multiple MAPs and ESPs. And if there’s one key lesson that kee...
Lifecycle Pitch: Netflix (Episode 1)
A new monthly YouTube Series for Lifecycle Marketers from Brian Sun, Andy King, and myself.
Conversational Email & SMS is Here
It's never been easier to turn email & SMS into real-time conversations.
Watch like a hawk or blind as a bat?
POLL: How closely do you monitor channel and program-level reporting?
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Authors
The writers behind this newsletter.
Drew is an email channel expert with 18+ years of experience. He stood up Grammarly's lifecycle program (2014-2020) and oversaw its scale from 0-3B emails per year.
12 years CRM leadership experience. Former Head of CRM for Ryanair and current Head of CRM with TourRadar
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