Where lifecycle operators find the signal. Lifecycle Signal is a weekly report on what’s actually working across growth, retention, and CRM—distilled from real-world patterns and curated by Drew Price.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 158 | Founded | 4 years ago | Last Issue | 3 days ago |
| Active | |||||
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scalingcrm.substack.comLatest Issues
How Superhuman Rebuilt Dunning, the Most Under-Loved Journey in Lifecycle
Welcome to Behind the JRNY, a monthly series from JRNY PPL and SendSight, where we unpack standout lifecycle programs with the operators behind them. Together, we explore the strategy, experiments, and decisions that shape their journeys. I...
“Clicked” Is Not a Complete Sentence
Lifecycle Signal — Week of 2026-9-27
We ask clicks to tell us an incredible amount.
A click can mean interest. Intent. Curiosity. Confusion. Frustration. Sometimes it doesn’t represent a human action at all.
And yet because clicks are...
Good Lifecycle Marketing Respects Context
Lifecycle Signal — Week of 2026-9-20
There was a point in my career when adding another channel to a lifecycle program almost automatically felt like progress.
We had email. Great—let’s add push. We have push. What about SMS? Then in-ap...
In a World of Infinite Content, Identity Becomes the Signal
As content gets easier to manufacture, recognizable and verified relationships become more valuable.
Lifecycle Signal — Week of 2026-9-14
Your Activation Metric Isn’t the Aha Moment
Before asking customers to do more, make sure you’ve given them a reason to care.
Lifecycle Signal — Week of 2026-9-6
Audience Metrics
Subscribers, engagement, traffic and sponsorship for JRNY PPL.
| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Drew is an email channel expert with 20+ years of experience. He stood up Grammarly's lifecycle program (2014-2020) and oversaw its scale from 0-3B emails per year.
\ud83d\udc4b Hey, I'm Scott, co-founder of SendSight. I work at the intersection of product, design, and growth. Currently building SendSight.ai, AI-powered journey mapping and visibility for lifecycle and growth teams.
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