Scripted To Scale
david schaferI help business leaders create beloved, category-leading brands by leveraging neuroscience, buyer psychology, and Hollywood-style storytelling.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 13 | Subscribers | Read | schaferdavid.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Meet My Digital Marketing Clone
Photo by Connor Gan on Unsplash
How to Script Your Buyer Journey Like a Netflix Series (Real Ads Included)
Your buyer journey should unfold like a binge-worthy Netflix show, each “episode” pulling viewers deeper into an emotional narrative. Here’s how real-world ads and headlines at each stage can make your content must-watch TV.
From Air‑Guitar to Orchestra
If you think a clever tagline and a viral post are your ticket to scaling revenue, you’re playing air guitar—not real music.
Chasing Numbers? It Might be Costing You Pipeline Revenue... Says 2025 Data :)
Oh goody, more data…
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Authors
The writers behind this newsletter.
Award-winning brand strategist. CMO. Wannabe rock star. Writes The Open Playbook to break down big marketing ideas into actionable steps you can use today to grow your business. No listicles. Ideas with testicles.
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