Full-Funnel B2B Marketing
Andrei Zinkevich, Vladimir BlagojevicEvery Friday we share practical insights about ABM, demand generation, full-funnel marketing and cover how to fix a broken B2B playbook to help you drive revenue and become a better B2B marketer.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 246 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
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fullfunnel.substack.comLatest Issues
🕵🏻♂️ B2B marketing in the 2nd half of 2026
I‘ve spent the last few weeks reflecting on the first half of 2026. A lot has changed, and most of it changes how we should think about marketing and sales.
I’d like to share today:
- The market trends: where we are heading, what we ne...
🕵🏻♂️ ABM ads that engage buyers
Most companies running ABM make the same mistake. They pick one industry vertical and run vertical-based ads. But if you have a complex product, you have multiple use cases. And until you talk to the account, you don’t know which use case t...
🕵🏻♂️ The Full-Funnel OS
Today we’ll cover:
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Why “in the box” programs fail, and nobody can explain why
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The five pillars of a marketing operational system
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A full breakdown of the Full-Funnel ABM OS
Essential apps for B2B marketers
We wr...
🕵🏻♂️ Field events/conference playbook
In this issue:
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The honest take why field events fail
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Out 5-steps playbook for planning a proper field event
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How to engage your target buyers pre-event, on-site, and after the event to ensure they actually reply to your sales...
🕵🏻♂️ [ABM Case Study] How Backbase built an AI-native ABM motion
In this case study, we’ll share:
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How Tim Rutten reorganized an entire marketing function around strategic accounts and got sales aligned in six regions
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How Backbase built their own AI-native go-to-market operating system in-house,...
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Authors
The writers behind this newsletter.
Co-founder @Fullfunnel.io | Full-funnel marketing for B2B companies with long sales cycles and high deal sizes.
Co-Founder @ FullFunnel.io Accelerate this quarter’s revenue & build future pipeline with Full-Funnel B2B programs.
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