Full-Funnel B2B Marketing
Andrei Zinkevich, Vladimir BlagojevicEvery Friday we share practical insights about ABM, demand generation, full-funnel marketing and cover how to fix a broken B2B playbook to help you drive revenue and become a better B2B marketer.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 243 | Founded | 2 years ago | Last Issue | 10 days ago |
| Active | |||||
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fullfunnel.substack.comLatest Issues
🕵🏻♂️ Field events/conference playbook
In this issue:
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The honest take why field events fail
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Out 5-steps playbook for planning a proper field event
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How to engage your target buyers pre-event, on-site, and after the event to ensure they actually reply to your sales...
🕵🏻♂️ [ABM Case Study] How Backbase built an AI-native ABM motion
In this case study, we’ll share:
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How Tim Rutten reorganized an entire marketing function around strategic accounts and got sales aligned in six regions
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How Backbase built their own AI-native go-to-market operating system in-house,...
🕵🏻♂️ ABM sprints
A few years ago, we started noticing a pattern why ABM programs with some clients don’t perform as expected. We couldn’t initially spot the problem: the cross-functional team was in place, the same methodology, and experienced people. Same...
🕵🏻♂️ Account blindness
Signals became a new MQL for a ”good” reason.
Everybody has targets. With long sales cycles, it’s extremely hard to show marketing impact on revenue. So marketing tries to capture as many signals as possible to justify that they created aw...
🕵🏻♂️ How to show marketing impact on revenue in 90 days
Here is a modern B2B marketing paradox:
Leadership wants faster results, bigger numbers, cheaper acquisition, bolt on AI everywhere, all at once. But at the same time: buying cycles have lengthened, budgets are tighter, market noise create...
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Authors
The writers behind this newsletter.
Co-founder @Fullfunnel.io | Full-funnel marketing for B2B companies with long sales cycles and high deal sizes.
Co-Founder @ FullFunnel.io Accelerate this quarter’s revenue & build future pipeline with Full-Funnel B2B programs.
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