Full-Funnel B2B Marketing
Andrei Zinkevich, Vladimir BlagojevicEvery Friday we share practical insights about ABM, demand generation, full-funnel marketing and cover how to fix a broken B2B playbook to help you drive revenue and become a better B2B marketer.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 210 | Subscribers | Read | fullfunnel.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
🕵🏻♂️ MQLs
Everybody on LinkedIn talks about ditching MQLs. The problem, though, is that nobody gives you alternatives.
🕵🏻♂️ Attribution
In a recent interview for “The State Of Full-Funnel B2B Marketing”, one CMO shared a challenge almost all other CMOs confirmed:
🕵🏻♂️ ABM collection [Start Here]
Over the last 5 years, we have written more than 50 detailed guides about ABM. From our perspective, it is the best way to connect top-of-the-funnel with bottom-of-the-funnel activities, while actively working with sales on pipeline and rev...
🕵🏻♂️ AI in Enterprise B2B Marketing
If you open your LinkedIn newsfeed now, I bet half of posts you’ll see would be:
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Authors
The writers behind this newsletter.
Co-founder @Fullfunnel.io | Full-funnel marketing for B2B companies with long sales cycles and high deal sizes.
Co-Founder @ FullFunnel.io Accelerate this quarter’s revenue & build future pipeline with Full-Funnel B2B programs.
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