
The most special stuff we’d usually save for ourselves.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 145 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||

Eight things we’ve seen for this very hot, short week. —Simone Kitchens, Winnie Yang, Lauren Ro, and Michael Zhao
USM Haller side table. Photo: Marco Galloway
This is big, guys — we’ve got one USM Haller side table to give away to a lucky Secret Strategist subscriber, and you get to pick from one of seven colors. The table (O118) is part of the modula...
“Jesus” sandals have returned. We also have washi-paper water shoes, a lamp that can be used three ways, and Joana Avillez’s skirt suits this week. —Simone Kitchens, Winnie Yang, Lauren Ro, and Michael Zhao
Amanda Brooks never gardens without her Palladium boots, and Dan Colen has a baby strapped to his chest while he digs up weeds. Jamaica Kincaid plants peonies and okra wearing her son’s hand-me-downs. This is what we learned when we asked 4...
This week, we answered a question about cheap-but-not-cheap-looking sunglasses from the chat. We’ve also got Jerami Grant’s sandals, custom-knit sweaters via DM, and 13 kitchen-counter lamps — handpicked by Amanda Hesser. —Simone Kitchens,...
Subscribers, engagement, traffic and sponsorship for Secret Strategist.
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Where Secret Strategist ranks on Google, and how much search traffic it brings in.
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How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
The most special stuff we’d usually save for ourselves.
I'm a senior writer at New York magazine's the Strategist, as well as a contributor to the Secret Strategist Substack.
Picky guy at New York Mag’s The Strategist
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