Seen & Understood
TamiMonthly (or thereabouts) downloads about culture, branding, art, society, and how we relate.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 2 years ago | Last Issue | 4 months ago |
| Active | |||||
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studioinara.substack.comLatest Issues
9: Nostalgia is not a strategy
Note: While I was editing this piece, one of my favourite publications on Substack, WHAT’S ANU by , published a piece with the same title and a similar angle. I’m including it here for transparency, and because I think it’s a great read, bu...
8: The fuel of friction
About a week ago, I gave a talk at Process Events in York on September 11th. I’m mentioning the date because, well, the date matters. I’m sure at one point the events of 24 years ago felt very far away to us, like a bad dream. For Arabs, fo...
7: Cultivating stillness
At the beginning of the year, I talked about the Calm campaign and its significance in what I anticipated would play well for brands in 2025. Back in November 2024 against the backdrop of another emotionally fraught and jarring US election...
6: Q1 Winners & Losers - Brand & Culture
Hello and welcome to lots of new followers! I hope you find this letter useful - these quasi-monthly downloads are usually a little more in-depth, but this is a roundup post so… strap in.
Somehow we’re 25% through the year already (?!), an...
5: The office needs a rebrand.
Hello, my name is Tami, and I’m an addict. It’s been 5 days since my last episode of Severance.
With many thanks to Icons8 on Canva for the sick stickers - you’re the real MVPs
Listen, this is the most meta form I think I’ll ever write ab...
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Authors
The writers behind this newsletter.
Building Women in Brand. Interested in the intersections of more or less everything. Trying to balance nostalgia and novelty.
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