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Examining the architecture of culture and the systems we live in.

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Latest Issues

The Architypes: Chris Danton

This is the first profile in a new series, The Architypes: the journeys of people using an architectural mindset to build something other than buildings. For more background, read the introduction here:


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The Architecture of Brand.

Architecture. Brand. Culture. Storytelling.

I’ve been trying to build something coherent from these bricks for most of my life. What has changed is that now, I’m doing it intentionally.

Defining who you are and what you do, once you don’...

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The Museum of Aspiration.

Yesterday I finished building my new personal website. It’s been on my To Do list for years, ever since I left full time work. It’s funny how everything in life is now dated relative to that moment. It’s all BC or AC — Before Corporate or A...

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See, do, taste, shop: July in London

How do you define the soul of city? Its ‘vibe’? Its particular energy signature? I think about this a lot. What is it that drew me to London in the first place? Presumably, the same thing that eventually I got my fill of, and then wanted to...

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  • Mimi Hayton

    Manchester-based. Made in Australia. Founder, Marquess Studio. Contributor & Manchester lead, Women in Brand.

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