Sfwatchlover
Reviews and essays to share my experience and joy in the watch collecting hobby.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 142 | Founded | 6 years ago | Last Issue | 7 days ago |
| Active | |||||
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sfwatchlover.substack.comLatest Issues
Buy One, Get Two: Three Cool Watch Collaborations
The story begins with one of my watch-collecting regrets. In 2021, MB&F announced new editions of the LM101 in steel and precious-metal cases, paired with entirely new dial colors. It was a breathtaking piece of mechanical art. More importa...
ZLTD Series 2: An Inclined Balance Wheel Sets It Apart Among the GPHG “Petite Aiguille” Contenders
To lovers of independent watchmaking, phrases such as “hand-finishing,” “unique features,” “limited editions,” “in-house,” and “customization options” are music to the ears. However, these phrases are seldom found in the same sentence as “a...
A Mega List of Japanese Independent Watchmakers and Brands
A few watch friends and I got into a friendly debate about which country outside Switzerland has the most independent watchmakers. We excluded micro-brands, as there would be too many to count. France is the obvious contender, with many of...
Hot Take: Titanium Will Eventually Overtake Stainless Steel
I had always wanted a Rolex GMT-Master II Pepsi after the Ref. 126710BLRO was introduced in 2018. I ended up getting a Tudor Pepsi first, but after a while I still wanted the real “Pepsi.” Then I was offered a Rootbeer, the best my AD could...
The Spectacular Rise of Kari Voutilainen at Auction
On May 24, 2026, the NYC Watch Guy published a widely shared article, “The Bull Case for Watches.” Within a week, Tony Traina offered a more cautious perspective in “It’s Too Hot Out There.” Adding fresh data points to the heated debates un...
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Authors
The writers behind this newsletter.
Watch enthusiast based on the west coast \ud83c\uddfa\ud83c\uddf8, Member of HSNY, CronotempVs and 49Crowns.
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