Sfwatchlover
Reviews and essays to share my experience and joy in the watch collecting hobby.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 140 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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sfwatchlover.substack.comLatest Issues
A Mega List of Japanese Independent Watchmakers and Brands
A few watch friends and I got into a friendly debate about which country outside Switzerland has the most independent watchmakers. We excluded micro-brands, as there would be too many to count. France is the obvious contender, with many of...
Hot Take: Titanium Will Eventually Overtake Stainless Steel
I had always wanted a Rolex GMT-Master II Pepsi after the Ref. 126710BLRO was introduced in 2018. I ended up getting a Tudor Pepsi first, but after a while I still wanted the real “Pepsi.” Then I was offered a Rootbeer, the best my AD could...
The Spectacular Rise of Kari Voutilainen at Auction
On May 24, 2026, the NYC Watch Guy published a widely shared article, “The Bull Case for Watches.” Within a week, Tony Traina offered a more cautious perspective in “It’s Too Hot Out There.” Adding fresh data points to the heated debates un...
Interesting and Notable Follow-Ups to Previous Articles
There are often interesting new developments related to the brands or watches I have written about. These may include new model releases, follow-up news, or even auction results. Individually, they may not justify a full newsletter. However...
Review: Trilobe Trente-Deux in Stainless Steel with Blue Dial and Integrated Bracelet
This is an experience shared by many watch enthusiasts. We start taking a wrist shot and suddenly realize that the hands are in the wrong position, either overlapping or blocking the logo or sub-dials. The quick fix is to pull out the crown...
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Authors
The writers behind this newsletter.
Watch enthusiast based on the west coast \ud83c\uddfa\ud83c\uddf8, Member of HSNY, CronotempVs and 49Crowns.
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