Pointless Complication
VelociphileGet independent analysis of mechanical watches once a week or so to see what brands claim, what movements prove, what pricing exposes, and where luxury brands lose collector belief. From a 2026 GPHG Juror.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 73 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
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velociphile.substack.comLatest Issues
What to Do When There’s No Room at the Top?
Watch now (7 secs) | Why LVMH’s decision on Zenith actually makes sense, why the brand may still fail, and what could survive it.
A personal note before getting into the watches. I have a soft spot for Zenith. When I started collecting (ac...
Art of Fusion: Hublot Hires the Man Who Made AP Too Successful
Not withstanding putting a tropic strap on a gold Sub in 1969, Hublot were first to make the apparent clash of a gold case with an integrated rubber strap the founding proposition of a luxury watch in 1980. Now the Art of Fusion has reached...
The Watch Market Is Recovering. Unfortunately, the Watches Are Still There.
Morgan Stanley and WatchCharts’ 3Q26 report
Morgan Stanley and WatchCharts’ latest (Q3 2026) secondary-market report just dropped.
Ebel Is Back. The Proposition Isn’t
Watch now (24 secs) | Journe brings the heat, Chanel brings the money and Pierre Jacques brings independent-watch experience. None of them has yet shown us the product.
Put enough names in a press release, add a villa for architectural gar...
Boutique Boot Camp pt 2: The Other Side of the Tray
Some rules on how to show up at an AD or watch event
“The first time I learned of Herodotus was through my childhood readings of the late lamented L J K Setright. Herodotus observed approximately 2,450 years ago, ‘Force has no place where...
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Authors
The writers behind this newsletter.
Watches as arguments in metal. Independent analysis of mechanical watches and horology, movement architecture, chronometry, product strategy, pricing, and collector belief. Critical, independent, unsponsored. GPHG Juror.
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