Reletter
Artwork for Shatter the Standards

We are dedicated to celebrating milestones, unearthing lesser-known musical gems, and promoting discussions around albums and new music that might not receive ample attention in mainstream conversations.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues1890Founded4 years agoLast Issue16 hours ago
Active

Read this Newsletter

shatterthestandards.com
Artwork for Shatter the Standards

Latest Issues

Album Review: xperiment by Ken Carson

Courtesy of Opium/Interscope.

Rage was supposed to be a phase. Five years after Whole Lotta Red, the distorted synths and blown-out 808s have long since taken their bows, and the style has found its new center at Opium, the label where Pla...

16 hours ago
1

Album Review: the garden by sahn

Courtesy of Independent.

Vallejo retains a certain depth, from which Sly Stone used to sing gospel, Mac Dre created a dialect, and H.E.R. performed her name on arena stages. sahn takes a quiet corner of the same city, from which her 2023 d...

20 hours ago
1

Album Review: Live at the Tabernackle Vol. II by Estee Nack & Mike Shabb

Courtesy of #23INCREDIBLEINDUSTRIES.

Lynn, Massachusetts, an archaic shoe-leather city ten miles north of Boston, has been exporting its loudest form of underground rap for a decade. Estee Nack came up there through Tragic Allies and made...

20 hours ago
1

Milestones: Breaking Atoms by Main Source

Courtesy of Wild Pitch Records.

Paul C McKasty was murdered in his Queens Rosedale apartment in July 1989 on the same night that the SP-1200 sampler that he had been working on for the Ultramagnetic MCs’ second album was left resting on hi...

28 hours ago
1

New Music Drops: July 3, 2026

NMD (07.03.26)

49.2KB ∙ PDF file

Download

Additional information with genres.

Download

Albums / Deluxe / EPs

  • Madonna: Confessions II

  • SIENNA SPIRO: Visitor

  • Ken Carson: xperiment

  • Rylo Rodriguez: SKATE

  • Bigg Ro...

33 hours ago
2

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Shatter the Standards.

SubscribersEngagement77Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Shatter the Standards ranks on Google, and how much search traffic it brings in.

Ranked Keywords34.8kMonthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

#166
Substack
/Music(Free)

Authors

The writers behind this newsletter.

  • Shatter the Standards

    Shatter the Standards sparks discussion around albums and new music that mainstream outlets often overlook, elevates the next generation, provides context, and keeps hyperbolic industry chatter out of the room.

  • Murffey Zavier

    Murffey Zavier has been writing about rap as a hobby for his now-defunct blog. He is also an aspiring writer, film composer, and artist. Even more than that, he is a massive fan of jazz, all kinds of R&B, and hip-hop with an experimental bent.

  • Ameenah Laquita

    Massive fan of creative nonfiction, essays, and advocacy for the rights of Black women.

  • Phil

    I'm a writer at heart, but music is my drug. Closed mouths don't get fed. For MC.

  • Harry Brown

    the internet's biggest unknown Dilla fan

  • Brandon O'Sullivan

    THĒO. I’m a Full Sail alumnus, trained writer, vinyl obsessive, and GROAVEN/REI Tastemaker Council/Shatter the Standards’ primary architect.

  • Jamila W.

    People read about you and think you're on top of the world, have everything you want, and can have any woman you want when you're not.

  • Tai Lawson
  • Blackpolitan

    Amplify the global Black soundscape—connecting legacy, politics, and future-leaning music culture in one feed.

  • Soulpolitan

    Celebrate the depths of modern soul—documenting the intimate frequencies of R&B, hip-hop soul, neo-soul, and groove-centered art across the diaspora.

  • Janelle K. Moore

    I got plans for you and me \ud83d\udcdd

  • Darryl Keyes

    Soul and funk historian, and one of the anchors for any lineage project.

  • Daliah Green

    Am so sensitive!

  • Osei Addae

    Cultural critic ✏️

  • Esther Blake

    we eating good tonight

  • Quinn Baptiste

    essayist / critic-at-large things will be okay in the end.

  • Lance “LX” Brooks

    I’m a tough-love mentor type. Knows archival R&B and label politics but still curious about TikTok sampling culture.

  • Tori Hammond

    Hammond sessions loading. Former blog writer-turned-columnist focused on singers (at times, rappers), arrangers, and honest stage craft.

  • Okoye

    Says what he saw, not what the timeline said.

  • Marjani Fields

    contributing writer for visual culture, cover art history, and salon-level critique

  • Kevin Matthews
  • L. Ari James

    Just thought I'd share it and write it down while keeping my mind off things.

  • Termaine M. Scott

    Music and culture reporter connecting local history to new releases.

  • Frequently Asked Questions

    How can I access the email archive for Shatter the Standards?

    You can find recent issues that have been published by Shatter the Standards on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Shatter the Standards have?

    To see how many people subscribe to Shatter the Standards, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Shatter the Standards?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Shatter the Standards as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Shatter the Standards?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Shatter the Standards using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Shatter the Standards?

    Scroll up to where it says Related Newsletters to see other publications like Shatter the Standards. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Shatter the Standards?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.