Network Notes
Darren HemmingsA newsletter about the music industry, technology, marketing, and the intersection of all three, brought to you by the strategic marketing agency Motive Unknown.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 124 | Subscribers | Read | networknotes.motiveunknown.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
🔵 Analysing the "We Are Charlie Kirk" situation
On November 10th I wrote about the AI-generated, far-right anti-immigration songs that were occupying much of the Netherlands’ Spotify Viral Chart. Now, it seems, we have proof that the problem is not limited to our Dutch friends.
🔵 "It should surely be about giving people a great, durational experience of music and entertainment"
Thanks to everyone who got in touch regarding part one of this interview. I think the over-arching sentiment is one of excitement that a new and interesting service is either available (if you’re in the UK) or coming soon (US and Europe) th...
🔵 "Build a sustainable business and get value over to musicians and journalists"
Cantilever was a service that caught my attention a couple of months ago, for a couple of reasons. First, it was so reductive and simple in its aim, that it amounted to a huge breath of fresh air. As platforms try to shoehorn more and more ...
🔵 Spotify Netherlands' Viral Chart is flooded with AI-generated, far-right racist tracks
Earlier today I was tipped off by a friend as to something fairly grim currently happening over in the Netherlands. The country’s Spotify Viral chart, which as the title suggests compiles the tracks going viral right now, is almost entirely...
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Authors
The writers behind this newsletter.
I am the founder and MD of Motive Unknown, a strategic marketing agency based in the UK. We operate primarily in the music business, though we also work with music-related brands too.
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