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Network Notes

Darren Hemmings

A newsletter about the music industry, technology, marketing, and the intersection of all three, brought to you by the strategic marketing agency Motive Unknown.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues51SubscribersRead networknotes.motiveunknown.com

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#60
Substack
/Music(Free)

Latest Issues

Recent posts by this newsletter. Browse the email archive.

🔵 The checkmate genius of Universal's "partnering and influence" strategy

I have really enjoyed reading Eamonn Forde’s “1999: The Year the Record Industry Lost Control”. The title says it all, with the book working through how the music industry went from its most profitable phase to its most broken, with piracy ...

a month ago
5
4

🔵 The chaos of Spotify's flawed fraud policies

As you may recall, Spotify changed a few policies around remuneration and streaming fraud. The change that got the most press was arguably the part regarding plays falling below a certain threshold no longer receiving any royalties. However...

a month ago
9
1

🔵 What might a TikTok ban mean for music marketing?

In a rare bout of unity, the US Govt has approved a measure forcing Bytedance to sell off TikTok to non-Chinese owners, or face a blanket ban across the country.

a month ago
6
2

🔵 Revisiting Web3 in the music space in 2024

So low is the public perception of Web3 at this point that I wouldn’t be at all surprised if this edition of Network Notes proves to be one of the least read. That is how little people care for Web3 in 2024, at least from what I see looking...

a month ago
7
4

Authors

The writers behind this newsletter.

  • Darren Hemmings

    I am the founder and MD of Motive Unknown, a strategic marketing agency based in the UK. We operate primarily in the music business, though we also work with music-related brands too.

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