Reletter
Artwork for In Stock

Real stories from the front lines of entrepreneurship

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues77Founded2 years agoLast Issue3 days ago
Active

Read this Newsletter

shopify.substack.com
Artwork for In Stock

Latest Issues

T1TAN went all in on goalkeepers. Now their gloves are at the World Cup.

For most of the last fifty years, building a successful sports brand required either a category-defining hero product or the marketing budget of a multinational. The legacy giants like Nike, Adidas, Puma, and Under Armour, won the categorie...

3 days ago
6

What happens when an app developer refuses to act like one?

When Isaac Bowen told his husband Abe Lopez he was leaving Apple to go full-time on the Shopify app he’d been building on the side, Abe was terrified. “Why are you leaving?” he asked. “That’s like the pinnacle of success.” Isaac’s answer be...

5 days ago
9

Wish you were here: a pop-up diary from Daily Drills

Best friends Kennedy Crichlow and Mary Ralph Lawson Bradley founded Daily Drills almost six years ago, and have since built a lifestyle brand—and devoted community—out of stylish loungewear shot in warm, sun-soaked locales. The Los Angeles-...

12 days ago
7

The publishing house running on nights, weekends, and a machine cutter

Welcome to Vol. 1. of Fine Print, a new series from In Stock on the indie media renaissance. We’re talking shop with the niche sellers, small presses, and zine makers building businesses at the intersection of publishing and commerce. (Two...

16 days ago
10

How Nik Bentel decides which absurd idea is worth building

For years, Nik Bentel and his studio have turned everyday items like floppy disks, bottles of Tums, and extension cords into quirky, covetable objects. It’s a commentary on the mutable value of things we take for granted: “If you change the...

18 days ago
7

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for In Stock.

SubscribersEngagement74Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where In Stock ranks on Google, and how much search traffic it brings in.

Ranked Keywords167Monthly Search TrafficTop Keywords

Authors

The writers behind this newsletter.

  • Shopify
  • Kristina Caracciolo

    External Comms @ Shopify

  • Anita Little

    Storytelling lead @ Shopify. Recovering journalist. Small business superfan.

  • Rachael Hensley

    Storyteller at Shopify. Lover of all things commerce and entrepreneurship. Pro Oxford Comma.

  • Erin Upton

    External Communications @ Shopify

  • Frequently Asked Questions

    How can I access the email archive for In Stock?

    You can find recent issues that have been published by In Stock on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does In Stock have?

    To see how many people subscribe to In Stock, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in In Stock?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch In Stock as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like In Stock?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact In Stock using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to In Stock?

    Scroll up to where it says Related Newsletters to see other publications like In Stock. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact In Stock?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.