In Stock
Shopify, Sarah Wells, Kristina Caracciolo, Anita Little, Dayna Winter, Rachael Hensley, Joy Blenman, Erin UptonReal stories from the front lines of entrepreneurship
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 54 | Subscribers | Read | shopify.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Trend check: The brands beating dupe culture at its own game
The TL;DR: The most profitable “affordable luxury” brands aren’t copying luxury products. They’re creating original alternatives that happen to cost less.
How Strawberry Milk Mob built a sisterhood of swimwear
Georgia Costello—better known as Strawberry Milk Mob on TikTok—has 2.4 million followers. The Vancouver-based brand started in a basement because three sisters kept fighting over the same swimsuits. Georgia, along with sisters Sydney and Sa...
Q&A: How to bootstrap a business like Bala
Welcome to In Stock, where Shopify goes deep on the stories behind the storefronts. Subscribe to join a community of entrepreneurs, commerce pros, and fans of independent businesses everywhere.
The founder with a million reasons not to practice law
Elyse Burns hit $1M in sales before she finished law school. She graduated, passed the bar, and never practiced a day. Ten years later she runs an 18-person team, a retail store in Durham, North Carolina, and has close to a million follower...
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Authors
The writers behind this newsletter.
Where motherhood meets economic truth-telling, with stories, tools, and solidarity for moms in the daily grind. Written by Sarah Wells, Founder of Sarah Wells Bags, a beloved brand of products to support the postpartum journey and beyond.
External Comms @ Shopify
Storytelling lead @ Shopify. Recovering journalist. Small business superfan.
Newsroom Lead and Word Witch at Shopify. Side-hustler, maximalist, Mayor of Halloweentown.
Storyteller at Shopify. Lover of all things commerce and entrepreneurship. Pro Oxford Comma.
External Communications @ Shopify
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