Real stories from the front lines of entrepreneurship
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 72 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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VIRALIFY: Let me upgrade you
VIRALIFY is our monthly read on what’s moving across independent brands—categories, products, and shopper intent that’s spiking right now. All data is based on sales by hundreds of thousands of Shopify merchants in the US from May 2026 comp...
Why Fly By Jing won't make cheap chili crisp
When Kristen Bell wore a Fly By Jing sweatshirt in Nobody Wants This, the brand sold out, restocked, and sold out again—then watched bootleg versions show up online. For a chili crisp that started as a 2018 Kickstarter, that’s a long way fr...
Off the record: They’re not like regular bandages. They’re cool bandages.
In our monthly series, we text with founders about the wild, unglamorous, and sometimes unhinged moments that actually built their businesses.
Tessa Cohen and Sara Sebastjanska make bandages. Not the generic, drab ones, or the kind...
The launch calendar said 8 months, but Sabai took 18 (on purpose).
All Other Passports. That’s what the signs say at U.S. airport customs for people who aren’t American citizens. It’s also the name of the new furniture collection from Phantila Phataraprasit and Julio Torres, both immigrants based in New Yo...
How to build a cult brand around cooking basics
Olive oil and cookware used to fall into two camps: the boring basics you grabbed without thinking, or the splurge you saved for a wedding registry. Aishwarya Iyer, founder of Brightland, and Chip Malt, co-founder and CEO of Made In, identi...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
External Comms @ Shopify
Storytelling lead @ Shopify. Recovering journalist. Small business superfan.
Storyteller at Shopify. Lover of all things commerce and entrepreneurship. Pro Oxford Comma.
External Communications @ Shopify
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