Real stories from the front lines of entrepreneurship
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
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| Issues | 82 | Founded | 2 years ago | Last Issue | 6 days ago |
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It took 30 rounds to nail these brownies
The co-founder: Rachel Solomon Fascitelli
The business: Boarderie, which sells fresh, fully arranged cheese, charcuterie, and dessert boards.
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Wait for “ready,” and it might never come
L-R: Nicola Hamilton (Issues, photo by Nathan Cyprys), Eli Khakshouri (Retrospec), Olajuwon Ajanaku (East Side Golf)
My colleague just published a piece on Shopify’s Newsroom about the gap between feeling ready to start a business and act...
Sales report: Analog's surprising comeback
Something unexpected showed up in our June 2026 sales data: Americans were shopping like it was June 1996.
Corded landline phones. DVD players. Cassette tapes. Feature phones that can’t open Instagram. In response to a culture increasingly...
Aliza Abarbanel on Cake Zine’s many layers
In Fine Print, In Stock is talking shop with the niche sellers, small presses, and zinemakers building businesses at the intersection of publishing and commerce. Two things we happen to care a lot about.
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Some of the m...
Founders ditch big cities, indie print gets punk, and Dad Gang hits 1M hats
Every month, In Stock breaks down the commerce news that matters: brand wins, real data, and retail insights from the platform behind millions of merchants and billions of transactions.
This month, commerce is happening everywhere,...
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Authors
The writers behind this newsletter.
External Comms @ Shopify
Storytelling lead @ Shopify. Recovering journalist. Small business superfan.
Storyteller at Shopify. Lover of all things commerce and entrepreneurship. Pro Oxford Comma.
External Communications @ Shopify
External Communications, EMEA @ Shopify
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