In Stock
Shopify, Jack Neary, Becky Freeman, Sarah Wells, Joy Wilson, Kristina Caracciolo, Anita Little, Dayna Winter, Joy Blenman, Erin UptonReal stories from the front lines of entrepreneurship
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 48 | Subscribers | Read | shopify.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Emma Stone’s hairstylist spent 20 years using other people’s products. Then she built her own.
Emma Stone’s curved bob at the Golden Globes was everywhere. The chin-length cut floated along her jawline effortlessly, a style that’s deceptively hard to pull off. Behind it: Mara Roszak, the celebrity hairstylist who’s spent two decades ...
Riding virality, dupe wars, and the Carolyn Bessette headband of it all
Every month, In Stock breaks down the commerce news that matters: brand wins, real data, and retail insights from the platform behind millions of merchants and billions of transactions.
VIRALIFY: February shoppers ditched winter early
VIRALIFY is our monthly read on what’s moving across independent brands—categories, products, and shopper intent that’s spiking right now. Uncover what the hottest trends mean for consumers and businesses.
He lost his sight, then found his vision
Paul Castle was six years old when he committed his first crime in the name of art. He ripped out every page of his brother’s hardcover copy of G.I. Joe: Operation Outer Space, taped in his own drawings, and declared it his first published ...
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Authors
The writers behind this newsletter.
Jack is a Gemini who lives in Brooklyn with his wife and son and their dog, Birdie. He writes Dad Mag, a newsletter connecting dads balancing creativity, ambition, and fatherhood.
Ex-VC turned beauty founder. I write about what I did this week and how it impacted my business.
Where motherhood meets economic truth-telling, with stories, tools, and solidarity for moms in the daily grind. Written by Sarah Wells, Founder of Sarah Wells Bags, a beloved brand of products to support the postpartum journey and beyond.
Recipes, kitchen stories, and the life behind the baking. \ud83c\udf5e I’ve been Joy the Baker on the internet since 2008, written cookbooks, and now share what it’s like building a cottage bakery in small-town Texas \ud83c\udfe1 while becoming a first-time mom in my 40s.
External Comms @ Shopify
Storytelling lead @ Shopify. Recovering journalist. Small business superfan.
Newsroom Lead and Word Witch at Shopify. Side-hustler, maximalist, Mayor of Halloweentown.
External Communications @ Shopify
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