Reletter
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Real stories from the front lines of entrepreneurship

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues86Founded2 years agoLast Issue8 days ago
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Latest Issues

The Haaland effect, the CD comeback, and why waiting for 'ready' means it might never come

Every month, In Stock breaks down the commerce news that matters: brand wins, real data, and retail insights from the platform behind millions of merchants and billions of transactions.


It may be peak summer, but commerce is still d...

8 days ago
4

How to turn a product into a ritual

All images: Courtesy of Parmigiano Reggiano

There are products so woven into human ritual that it’s hard to imagine the moment without them: champagne toasts on New Year’s Eve, orange juice at breakfast, a box of chocolates on Valentine’s...

14 days ago
7

The $2 street magazine that helped put $1.1 million in people's pockets

The founders: Ranya Forgotson and Whitley O’Connor

The business: Curbside Enterprises, 501c3 nonprofit organization that provides income and employment opportunities to people struggling with homelessness

Thanks for reading In Stock! Subs...

20 days ago
7

Keeping it in the family with Erin Kleinberg

Erin Kleinberg is the founder of SIDIA, a fragrance house she launched in 2020 and named after her grandmother. The brand has grown 485% year-over-year, and is now stocked at Nordstrom, Goop, Credo, and, as of this summer, Sephora Canada. B...

22 days ago
8

It took 30 rounds to nail these brownies

The co-founder: Rachel Solomon Fascitelli

The business: Boarderie, which sells fresh, fully arranged cheese, charcuterie, and dessert boards.

Thanks for reading In Stock! Subscribe for free to receive new posts and support my work.

Sold...

a month ago
7

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for In Stock.

SubscribersEngagement73Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where In Stock ranks on Google, and how much search traffic it brings in.

Ranked Keywords167Monthly Search TrafficTop Keywords

Authors

The writers behind this newsletter.

  • Shopify
  • Kristina Caracciolo

    External Comms @ Shopify

  • Anita Little

    Storytelling lead @ Shopify. Recovering journalist. Small business superfan.

  • Rachael Hensley

    Storyteller at Shopify. Lover of all things commerce and entrepreneurship. Pro Oxford Comma.

  • Erin Upton

    External Communications @ Shopify

  • Lulu Zemaityte

    External Communications, EMEA @ Shopify

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