Real stories from the front lines of entrepreneurship
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 65 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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shopify.substack.comLatest Issues
The $500 table designed for eating takeout on the couch
Jamie McKillop used to fake sick just to get out of school and go to her grandparents’ house, tempted by the siren song of cheese, crackers, and illicit access to Maury. Her favorite part? Eating directly from their delightfully retro TV tr...
The AI educator who sold $1M worth of landlines
This past weekend, Cat Goetze’s customers gathered at a pop-up in Soho designed to feel straight out of the ‘90s: landlines on the table, phone scrolling off the menu. The event was a celebration of Physical Phones, the Bluetooth-enabled la...
VIRALIFY: Fascinators, fairways, and floaties dominated April
VIRALIFY is our monthly read on what’s moving across independent brands—categories, products, and shopper intent that’s spiking right now. All data is based on sales by hundreds of thousands of Shopify merchants in the US from April 2026 co...
How wine tasting informed this cult-fave pickleball paddle
When Garrett Gosselin lost his job as a sommelier during the pandemic, he wasn’t sure what came next. He wasn’t even sure he wanted to stay in hospitality. What he did know was that he loved pickleball, and that when his paddles broke six m...
Off the record: They nearly closed. Then they made front page news in their underwear.
It took one year and 30 prototypes for four friends to launch a men’s underwear brand out of Montreal. Roberto ‘Berto’ Rebelo, Anthony Ciavirella, Philip Santagata, and Robert Marzin founded Manmade with one style and one color—and, unfortu...
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Authors
The writers behind this newsletter.
External Communications @ Shopify
External Comms @ Shopify
Newsroom Lead and Word Witch at Shopify. Side-hustler, maximalist, Mayor of Halloweentown.
Storytelling lead @ Shopify. Recovering journalist. Small business superfan.
Storyteller at Shopify. Lover of all things commerce and entrepreneurship. Pro Oxford Comma.
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