In Stock
Shopify, Jack Neary, Becky Freeman, Sarah Wells, Joy Wilson, Kristina Caracciolo, Anita Little, Dayna Winter, Joy Blenman, Erin UptonReal stories from the front lines of entrepreneurship
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 41 | Subscribers | Read | shopify.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The real winners of Heated Rivalry mania: Your fave indie brands
If you told me 2026 mainstream cultural discourse would be consumed by a Canadian-made gay hockey romance TV series, I wouldn’t have believed you.
Do couples that scale together, stay together?
Forget flowers—some couples celebrate Valentine’s Day over cap tables and customer acquisition costs. They’re called copreneurs: couples who share a bed, a business plan, and occasionally, a middle-of-the-night meltdown. And they’re more co...
Self-employment spikes, a beauty brand hits 1M, AI redefines retail
Every month, In Stock breaks down the commerce news that matters: brand wins, real data, and retail insights from the platform behind millions of merchants and billions of transactions.
Anima Iris rewrites luxury's rules with African craftsmanship
Wilglory Tanjong had millions in transactions flowing through her business account. The loan officer didn’t care. Despite her meticulous preparation—profit statements, growth projections, customer testimonials—a major bank’s answer was two ...
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Authors
The writers behind this newsletter.
Jack is a Gemini who lives in Brooklyn with his wife and son and their dog, Birdie. He writes Dad Mag, an editorial community connecting dads balancing creativity, ambition, and fatherhood.
Ex-VC turned beauty founder. I write about what I did this week and how it impacted my business.
Where motherhood meets economic truth-telling, with stories, tools, and solidarity for moms in the daily grind. Written by Sarah Wells, Founder of Sarah Wells Bags, a beloved brand of products to support the postpartum journey and beyond.
Your best friend who bakes. Person of the internet since 2008, cookbook author, etc.
External Comms @ Shopify
Storytelling lead @ Shopify. Recovering journalist. Small business superfan.
Newsroom Lead and Word Witch at Shopify. Side-hustler, maximalist, Mayor of Halloweentown.
External Communications @ Shopify
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