Real stories from the front lines of entrepreneurship
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 100 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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How two Harlem stores built brands on proximity, patience, and each other
Walk down 125th Street in Harlem, and you’ll pass Cap USA and Capsule NYC within a couple of blocks of each other. Cap USA is a fitted hat brand that Thierno Diallo’s parents started 30 years ago, after immigrating from Guinea during the he...
How The Breasties turned merch into a community signal
The co-founders: Trish Michelle, Paige More, Allie Brumel, and Bri Majsiak
The organization: The Breasties
Merch philosophy: Every piece should have a reason to exist
Breast and gynecologic cancers entered the lives of Tri...
Taking stock: What we learned in 100 posts
Today marks 100 posts on In Stock. It’s a number that snuck up on us, which happens when you love the work. It feels like we launched this newsletter only yesterday, but also like we’re just hitting our stride amid a nonstop blur of Google...
How two founders are prepping for the biggest shopping season of the year
Last year, I flew through my first Black Friday by the seat of my pants, and it showed. I sent my sale announcement email without a subject line, which meant nobody could see there was a discount code inside, but I still somehow closed out...
Does every founder have to be an influencer?
In Stock is passing the mic to journalist, cookbook author, and HEYDOH founder Clarissa Wei to explore the pressures founders feel to build in public—and how myriad ways they approach it.
Last year, after over a decade of steady work as a...
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Authors
The writers behind this newsletter.
Illustrator & writer in NY making a magazine about the intersection of design and feeling.
Freelance journalist, cookbook author, co-founder of HEYDOH, a single-origin soy sauce brand.
Ex-VC turned beauty founder. I write about what I did this week and how it impacted my business.
An arts club for casual artists located in NYC.
External Comms @ Shopify
Storytelling lead @ Shopify. Recovering journalist. Small business superfan.
Storyteller at Shopify. Lover of all things commerce and entrepreneurship. Pro Oxford Comma.
External Communications @ Shopify
External Communications, EMEA @ Shopify
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