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Real stories from the front lines of entrepreneurship

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues91Founded2 years agoLast Issue4 days ago
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Latest Issues

The questions to ask before taking on capital

The founder: Rachel Mansfield

The businesses: Cadootz and grt sht ventures

The perspective: Content creator, investor, and consumer brand operator

Thanks for reading In Stock! Subscribe for free to receive new posts and support my work....

4 days ago
9

“I understand I’m an influencer selling supplements”

I first interviewed Maxine the Fluffy Corgi creator Bryan Reisberg in December 2022, a year after his brand Little Chonk launched its first product, a backpack designed for carrying dogs. He and co-founder Scott Dunn spent two years creatin...

6 days ago
6

Off the record: How a cocoa crisis created Mid-Day Squares' bestseller

In our monthly series, we text with founders about the wild, unglamorous, and sometimes unhinged moments that actually built their businesses.


Mid-Day Squares started as a chocolate intervention. Lezlie Karls couldn’t get her husban...

11 days ago
8

How I took over my own supply chain

I first met Tayler Carraway at an event last winter, where I learned that not only was she the co-founder of one of my favorite IRL hangs in New York, the art cafes called Happy Medium, she also was producing her own art supplies for them f...

13 days ago
10

Motion is not speed: Three Black founders take it out of the group chat

Many of the Black founders I know are having some version of the same conversation right now. Mostly in group chats. About how tired they are. About how the brand partners that lined up in 2020 stopped calling. And, always, how they’re doin...

19 days ago
10

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Authors

The writers behind this newsletter.

  • Shopify
  • Kristina Caracciolo

    External Comms @ Shopify

  • Anita Little

    Storytelling lead @ Shopify. Recovering journalist. Small business superfan.

  • Rachael Hensley

    Storyteller at Shopify. Lover of all things commerce and entrepreneurship. Pro Oxford Comma.

  • Erin Upton

    External Communications @ Shopify

  • Lulu Zemaityte

    External Communications, EMEA @ Shopify

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