Real stories from the front lines of entrepreneurship
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 103 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
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Why small details are worth it, even when you can't prove it
In 2000, at the height of the dot-com boom, Shopify’s future VP of Design, Maggie Fost, was waiting on a corner in San Francisco when a friend pulled up in a pistachio-green Volkswagen Beetle. The one feature her friend couldn’t wait to sho...
Bozoma Saint John's best pitch was to herself
For 25 years, Bozoma Saint John’s job was making other people’s brands unforgettable. She ran music and entertainment marketing at PepsiCo. She was Chief Brand Officer at Uber during the roughest chapter in that company’s history, then CMO...
The entrepreneurs giving Italian craft a new future
We spend most of our time on In Stock exploring what it takes to start something. Today Shopify published The Entrepreneur Effect, which is about what happens next: the jobs, the suppliers, the money that circulates locally and globally onc...
How two Harlem stores built brands on proximity, patience, and each other
Walk down 125th Street in Harlem, and you’ll pass Cap USA and Capsule NYC within a couple of blocks of each other. Cap USA is a fitted hat brand that Thierno Diallo’s parents started 30 years ago, after immigrating from Guinea during the he...
How The Breasties turned merch into a community signal
The co-founders: Trish Michelle, Paige More, Allie Brumel, and Bri Majsiak
The organization: The Breasties
Merch philosophy: Every piece should have a reason to exist
Breast and gynecologic cancers entered the lives of Tri...
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Authors
The writers behind this newsletter.
External Communications @ Shopify
Storyteller at Shopify. Lover of all things commerce and entrepreneurship. Pro Oxford Comma.
An arts club for casual artists located in NYC.
Illustrator & writer in NY making a magazine about the intersection of design and feeling.
Ex-VC turned beauty founder. I write about what I did this week and how it impacted my business.
Storytelling lead @ Shopify. Recovering journalist. Small business superfan.
Freelance journalist, cookbook author, co-founder of HEYDOH, a single-origin soy sauce brand.
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