Signal & Friction
Bill HuntRants, Raves, and Realizations from the Frontlines of Strategy, Digital, and Systems Thinking
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | a year ago | Last Issue | 19 days ago |
| Active | |||||
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signalandfriction.substack.comLatest Issues
AI Search Research Is Giving Us Better Signals. Please Don't Turn Them Into Another Checklist.
As organizations try to understand why brands appear in AI-generated answers, studies such as AirOps’ 2026 State of AI Search are beginning to give us some meaningful insights and actions.
There is a great deal of useful information in th...
Prompt Math: Why AI Search Reporting Is More Complicated Than Rank Tracking
For most of the history of search marketing, measurement started with a relatively straightforward relationship: a person entered a query, a search engine returned a ranked set of results, and we measured whether our page appeared.
There w...
Build an AI Assessment Response Portfolio to Reduce Your AI FUD Tax
A few weeks ago, I watched a single AI discoverability assessment consume the better part of two days across an enterprise organization. The audit report didn’t arrive through the SEO team or the engineers responsible for the website. It la...
The Hidden Cost of Convenience
Digital transformation has delivered remarkable improvements over the past two decades. We can bank from our phones, check in for flights without visiting a counter, monitor investments in real time, pay bills from almost anywhere, and incr...
There is Always One Sign Too Few
My wife and I have always taken a lot of road trips, whether it's the weekend Connecticut Wine or Antiques Trails or our epic “Little House on the Prairie” road trip across 10 states. I always complain that many destinations have “one sign...
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Authors
The writers behind this newsletter.
Bill Hunt is a global digital strategist, systems thinker, and co-founder of Bisan Digital. Known for spotting patterns others miss, he’s advised Fortune 500 brands, steered complex web transformations, and pioneered international SEO strategies.
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