Signal & Friction
Bill HuntRants, Raves, and Realizations from the Frontlines of Strategy, Digital, and Systems Thinking
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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signalandfriction.substack.comLatest Issues
The Hidden Cost of Convenience
Digital transformation has delivered remarkable improvements over the past two decades. We can bank from our phones, check in for flights without visiting a counter, monitor investments in real time, pay bills from almost anywhere, and incr...
There is Always One Sign Too Few
My wife and I have always taken a lot of road trips, whether it's the weekend Connecticut Wine or Antiques Trails or our epic “Little House on the Prairie” road trip across 10 states. I always complain that many destinations have “one sign...
When Fact Checkers Need Fact Checking
Over the past few weeks, I have found myself repeatedly asking an unexpected question when reviewing various AI responses: Who fact-checks the fact-checker?
I experienced several moments of genuine skepticism in the past week while reviewi...
What Gets Scored Gets Implemented: The Hidden Purpose of Google's Agentic Scorecard
Google has an extraordinary ability to reshape the architecture of the internet without ever issuing a single corporate mandate. It doesn’t force compliance; it simply builds a dashboard.
For over two decades, every major evolution of the...
The Familiarity Paradox: Why AI Still Favors Goliath While Craving David
For years, we were told AI would democratize discovery.
The promise sounded almost revolutionary. Smaller brands would finally have a chance to compete on merit rather than on marketing budgets. Boutique hotels could surface ahead of giant...
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Authors
The writers behind this newsletter.
Bill Hunt is a global digital strategist, systems thinker, and co-founder of Bisan Digital. Known for spotting patterns others miss, he’s advised Fortune 500 brands, steered complex web transformations, and pioneered international SEO strategies.
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